Assemble the Agency · 17 hours ago
Associate VP, Media Planning
Washington, DC
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $115K/yr
5+ years expAssemble the Agency is a leading political and public affairs firm that partners with various sectors. They are hiring an Associate VP of Media Planning to lead strategic media planning for political, advocacy, and public affairs clients, ensuring effective audience targeting and measurable results.
AdvertisingMarketing
Responsibilities
Develop integrated media plans across digital channels: social, CTV, streaming audio, OOH, and programmatic channels
Build detailed planning spreadsheets in Google Sheets that model audience targeting, budget allocation, reach and frequency, and flighting across channels
Lead audience strategy and segmentation using syndicated research tools (L2, TargetSmart, StackAdapt/TargetSmart forecasting)
Own reach and frequency modeling for persuasion campaigns and performance projections for direct response and fundraising programs
Translate client goals into measurable media strategies with clear KPIs and budget allocations
Develop and deliver strategic media recommendations that build client confidence and secure budget commitments
Serve as primary planning contact for major client accounts
Transform planning spreadsheets into compelling, visually organized presentations in Google Slides that follow Assemble's brand guidelines and are clean, professional, and easy to follow
Present and sell media plans to clients with confidence, articulating the strategic rationale behind channel selection, audience targeting, budget levels, and expected outcomes
Make a persuasive case for recommended investment levels and successfully advocate for the budgets needed to meet client goals
Respond to client questions on calls and via email with clarity and speed
Incorporate client feedback and edits thoughtfully and quickly, keeping projects moving without sacrificing quality
Provide ongoing strategic counsel on media market dynamics, competitive landscape, and optimization opportunities
Coordinate planning across all channels and platforms, ensuring cohesive audience targeting and message sequencing
Partner with media buyers on activation, flighting calendars, and real-time optimization recommendations
Collaborate with creative and account teams to align briefs, message rotations, and measurement plans
Stay current on emerging channels, platforms, and political media innovations
Adopt and improve our current planning standards, templates, and workflows that scale across clients
Contribute to internal knowledge sharing and best practices documentation
Help build out our planning capabilities as the team grows
Contribute media planning expertise to RFP responses and new business pitches
Develop planning case studies and thought leadership content
Qualification
Required
5+ years of media planning experience with significant cross-channel expertise spanning digital, CTV, audio, and OOH
Demonstrated experience leading media strategy for political campaigns, advocacy organizations, or issue-based advertising
Deep knowledge of media strategy pitching, including developing and presenting strategic recommendations that win client buy-in and budget approval
Strong proficiency in Google Sheets for building and maintaining detailed media plans, budgets, and models
Experience creating polished, client-ready presentations in Google Slides with strong attention to visual organization, formatting, and brand consistency
Comfortable fielding client questions in real time on calls and providing clear, responsive communication over email
Proficiency with syndicated research and audience tools (MRI, YouGov, Resonate, or similar)
Strong understanding of reach and frequency planning and direct response campaign projections
Clear written and verbal communication skills with the ability to translate data into actionable insights
Preferred
Experience with progressive political or advocacy campaigns
Experience with broadcast TV and radio planning
Familiarity with political audience data providers (L2, TargetSmart)
Understanding of government/public sector media requirements including disclaimers, audit trails, and compliance documentation
Experience with Spanish-language or multicultural media planning
Background in media mix modeling, brand lift studies, or advanced attribution methodologies
Local market expertise in battleground states or key DMAs
Benefits
100% company-paid medical, dental, and vision insurance
401(k) program with an employer match
Flexible vacation and time off policy
Monthly phone reimbursement
Unlimited sick time
12 weeks of paid parental leave
Health and wellness reimbursement
Flexible Spending Account (FSA)
Childcare stipend for work travel
Company
Assemble the Agency
Assemble the Agency is a creative media agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
M
mark skidmore
Co-Founder & CEO
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