Brightline Trains · 1 hour ago
Email Marketing & CRM Manager
Miami, FL
Full-time
Onsite
Senior Level
5+ years expBrightline Trains is seeking a Manager for Email Marketing & CRM to develop and execute sophisticated email marketing campaigns and customer relationship strategies. This role focuses on enhancing rider engagement, loyalty, and lifetime value through data-driven marketing initiatives and collaboration with cross-functional teams.
Facility ManagementPublic TransportationTransportationTravelTravel Accommodations
Responsibilities
Develop and manage sophisticated customer database segmentation strategies that create targeted messaging for different customer segments and journey stages based on booking history, preferences, and behavioral triggers
Implement dynamic segmentation models that enable personalized campaign delivery while maintaining database hygiene and ensuring compliance with data privacy regulations
Collaborate with data teams to continuously refine segmentation criteria and identify new opportunities for audience targeting and engagement optimization
Enhance and implement compelling email campaigns including welcome series, promotional campaigns, lifecycle communications, and loyalty program messaging that drive engagement and repeat ridership
Develop email templates and content frameworks that maintain brand consistency while enabling personalization at scale through dynamic content and behavioral triggers
Collaborate with creative and content teams to produce visually appealing, mobile-optimized emails that deliver clear value propositions and strong calls-to-action
Execute comprehensive email marketing campaigns through marketing automation workflows and CRM platforms, ensuring optimal timing, frequency, and deliverability across all communications
Manage campaign scheduling, A/B testing protocols, and deployment processes while maintaining high deliverability rates and inbox placement
Analyze email performance metrics, customer engagement data, and campaign ROI to provide actionable insights and drive continuous optimization of email marketing strategies
Create comprehensive reporting frameworks that track key performance indicators including open rates, click-through rates, conversion rates, and revenue attribution across all campaign types
Present data-driven recommendations to stakeholders and implement testing strategies to improve campaign effectiveness and customer lifetime value
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
5+ years of email marketing and CRM management experience, preferably in travel, hospitality, or consumer services
Proficiency in email marketing platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud) and CRM systems
Expertise in customer data analysis, behavioral segmentation, predictive modeling, and translating customer insights into personalized marketing strategies that drive engagement and lifetime value
Analytical skills with experience in A/B testing, email performance metrics, and customer analytics
Knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR)
Experience with loyalty program management and retention marketing strategies
HTML/CSS knowledge for email template customization
Ability to collaborate effectively with cross-functional teams and external partners
Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions
Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
Benefits
Competitive compensation and benefits package
Company
Brightline Trains
Brightline Trains provides passenger rail service. It is a sub-organization of Fortress Investment Group.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$216.65MKey Investors
U.S. Department of TransportationFederal Railroad Administration
2023-12-05Grant
2023-09-25Grant· $1.65M
2023-03-08Debt Financing· $215M
Leadership Team
T
Tom Rutkowski
VP & Chief Mechanical Officer
Gary Smith
Chief Accounting Officer
Recent News
2026-01-20
The Orlando Sentinel
2026-01-16
Seattle TechFlash
2025-07-29
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