Opella · 15 hours ago
Healthcare Professional (HCP) Advocacy Manager
United States
Full-time
Remote
Mid, Senior Level
$125K/yr - $175K/yr
4+ years expOpella is a global leader in the Over-The-Counter and Vitamins, Minerals & Supplements market, dedicated to making self-care accessible. They are seeking a Health Care Professional (HCP) Advocacy Manager to build relationships with licensed medical and wellness professionals, ensuring credible and impactful influencer content that aligns with brand strategies.
Health CarePersonal HealthRetail
Responsibilities
Source and evaluate HCP influencers including physicians, nurses, pharmacists, registered dietitians, and other licensed professionals active on platforms like Instagram, YouTube, LinkedIn, and TikTok
Develop campaign briefs and scientific messaging guides tailored for HCP audiences and communication standards
Oversee the full lifecycle of influencer engagement: outreach, vetting, contracting, onboarding, and campaign management
Ensure all influencer content adheres to industry regulations including FDA/FTC guidance, HIPAA, and brand-specific MLR (Medical, Legal, Regulatory) protocols
Provide influencers with education and tools needed to accurately and responsibly represent product claims, usage instructions, and health data
Partner with legal and medical affairs to review influencer content and streamline the approval process
Collaborate with HCP influencers to co-develop trustworthy, patient-friendly health education and product awareness content
Align HCP influencer campaigns with brand strategy, disease awareness moments, and public health initiatives
Liaise with internal creative teams to coordinate multimedia deliverables (videos, reels, infographics, etc.)
Track influencer campaign performance in collaboration with the Data Analytics Manager using KPIs such as reach, engagement, professional credibility metrics, and audience sentiment
Foster long-term relationships with HCP partners, offering them value-added engagement and opportunities for thought leadership
Manage documentation, reporting, and insights to inform future HCP engagement strategies
Qualification
Required
Bachelor's degree
4+ years of experience in influencer marketing, healthcare marketing, or communications strategy with licensed professionals
Proven track record managing social or digital campaigns involving medical professionals
Deep understanding of regulatory frameworks in healthcare marketing (e.g., FDA, FTC, HIPAA)
Familiarity with scientific and clinical content and ability to translate it into accessible messaging
Strong relationship management and communication skills
Experience navigating MLR review cycles and working with cross-functional partners including legal, medical, and compliance
Preferred
Background in consumer health, wellness, OTC/pharmaceuticals, or digital health brands preferred
Experience with platforms like CreatorIQ, Upfluence, or Medfluence-specific tools preferred
Understanding of current public health trends, trust-building in science communication, and the evolving digital landscape for medical professionals preferred
Benefits
Employees may be eligible to participate in Company employee benefit programs.
Company
Opella
Opella is a consumer healthcare business segment of Sanofi.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-10-20Acquired
Recent News
Company data provided by crunchbase