University of Michigan · 18 hours ago
Marketing & Communications Manager
Ann Arbor, MI
Full-time
Hybrid
Mid Level
$58K/yr - $72K/yr
3+ years expThe University of Michigan's Stephen M. Ross School of Business is a diverse learning community focused on positive change in the global economy. The Marketing & Communications Manager will lead integrated marketing strategies, create engaging content, and enhance the Institute's visibility across various platforms.
E-LearningEducationHigher EducationUniversities
No H1B
Responsibilities
Lead and execute the Institute's integrated marketing and communications strategy, ensuring cohesive messaging, brand voice, tone, and visual identity across all platforms
Translate organizational priorities, programs, and initiatives into clear messaging, storytelling outputs, and editorial plans, including managing an integrated content calendar
Manage cross-functional marketing and communications projects from concept through publication, including timelines, vendors, freelancers, and stakeholder coordination, while balancing multiple concurrent initiatives
Create and distribute written, visual, and multimedia content that highlights students, alumni, faculty research, programs, and events, including digital ads, email campaigns, and social media coverage
Oversee and grow digital channels such as social media, newsletters, and campaign communications with platform-specific strategies to increase reach and engagement
Maintain and update website content for diverse audiences, collaborate on SEO efforts, and ensure timely publication of news, events, and feature stories
Monitor performance analytics across website, email, and social platforms; produce reports and apply insights to continuously refine content, campaigns, workflows, and overall channel strategy
Serve as a strategic thought partner across the organization while developing processes that improve collaboration, efficiency, and quality of execution
Qualification
Required
Bachelor's degree with 3+ years of professional experience in marketing, communications, digital media, or a related field, or equivalent combination of education and experience
Demonstrated experience in managing social media platforms, writing and editing for digital audiences, and coordinating marketing content and campaigns across multiple channels
Strong writing, editing, and storytelling skills, with the ability to tailor content to a variety of audiences and platforms
Proficiency with digital marketing tools and platforms, such as content management systems (e.g., WordPress or Drupal), social media management tools (e.g., Hootsuite, Sprout Social), email marketing platforms (e.g., Mailchimp), and basic graphic design software (e.g., Canva, Adobe Creative Suite)
Familiarity with web analytics and social media metrics, and ability to draw insights from data to inform strategy
Knowledge of brand management, editorial calendars, and marketing best practices
Benefits
Generous time off (Vacation, Holidays, Season Days)
A retirement plan that provides two-for-one matching contributions with immediate vesting
Many choices for comprehensive health insurance
Life insurance
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Flexible Work Program
Ross Onsite Fitness Center
Company
University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$359.75MKey Investors
Michigan Economic Development CorporationNational Institutes of HealthBreakthrough T1D
2025-07-17Grant· $1M
2025-06-07Grant· $1.17M
2025-04-23Grant
Leadership Team
Greg McGuire
Managing Director, Mcity
Robert Goodspeed
Chair, Urban and Regional Planning Program
Recent News
2025-12-19
IEEE Spectrum
2025-12-18
2025-12-17
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