Asset Living · 18 hours ago
Regional Lease-Up Specialist (Southeast)
United States
Full-time
Remote
Mid, Senior LevelAsset Living is a third-party management firm dedicated to fostering thriving communities nationwide. The Regional Lease-Up Specialist is responsible for overseeing leasing, marketing, and training for multifamily housing communities, while collaborating with various teams to set goals and develop strategic marketing plans.
Property Management
Responsibilities
Develop yearly marketing plan and utilize marketing strategies & systems
Quickly identify market issues while implementing a plan to stabilize leasing and marketing efforts
Execute analysis and market studies for multifamily competitors and markets
Maintain solid awareness of the company and regional performance & goals
Execute decisions that will have a positive effect on performance
Communicate with the Regional VP, Regional Supervisors & Property Managers on all goals, objections & concerns
Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date by assisting regional managers with weekly audits)
Develop and implement community engagement events and resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.)
Develop new relationships and strengthen existing relationships with business contacts and vendors
Identify potential Company customers utilizing market and demographic data as well as industry knowledge
Mentor community team members on leasing and marketing skills and concepts
Model effective leasing and customer service techniques and communicate expectations to site team members
Maintain solid awareness of the company and regional performance and make decisions that will have a positive effect on performance
Keep abreast of relevant industry topics to incorporate them into planning and decision-making
Maintain an awareness and understanding of the company's goals and work to enhance its overall image and presence in the market
Identify marketing needs of specific communities or areas to facilitate developing and implementing marketing plans to accomplish objectives
Seek out and utilize available internal and external resources to meet goals and objectives
Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys
Communicate regularly with the Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, relevant concerns, problems, and solutions
Develop marketing communication materials targeting Company market niches
Monitor and implement all social media and online presence, including all campaigns being used
Oversee all digital marketing campaigns and optimizations, including but not limited to PPC, SEO, ILS Listings, and Google my Business
Onboard new team members onto company platforms, including but not limited to Entrata, Onesite, J Turner, etc
Conduct on-site training remotely and or during each site visit consisting of individual one-on-one training and complete staff training
Conduct outreach efforts with the team and showcase how to outreach effectively
Conduct follow-ups with team members and train them on how to follow up effectively
Host training with leasing and marketing teams on social media branding guidelines and platforms
Review quarterly phone shops and in-person shops (at minimum) and work with sites that score below standard on training them on how to properly give phone and in-person tours
Review the outreach calendar with LM and GM and train them to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily
Provide training content to enhance our SharePoint resources to grow our training platforms
Use consistent techniques & company directives to recruit, interview, hire, train, coach, and develop on-site staff
Mentor, motivate, and enrich team knowledge of the new development department
Work alongside Senior Regional Leasing and Training Director and executive team to ensure Asset brand standards are upheld in all marketing initiatives
Ensure the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
Promote harmony and quality job performance of staff through support and effective leadership
Ensure staff compliance and consistency with Company policies and procedures by monitoring Gracehill
Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis
Review portfolio websites for accuracy and ensure all items are updated with specials, amenities, pictures, videos, blogs, etc
Audit files and property as needed
Achieve the highest possible net operating income by implementing effective cost control, revenue & leasing improvement; identify trends and recommend strategies and adjustments
Provide insights to respective Regional Supervisor for yearly marketing budgets/forecasts
Qualification
Required
Bachelor's degree preferred
Experience in regional marketing, ideally new development
Experience managing social media and digital marketing campaigns required
Strong analytical and communication skills required
Creative and innovative mindset required
Ability to work in a fast-paced environment required
Benefits
Competitive salary and benefits
Opportunities for professional development
We're FUN
Company
Asset Living
Asset Living provides third-party property management services.
Founded in 1986
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Trilantic North America
2018-01-01Private Equity
Leadership Team
Ryan McGrath
Chief Executive Officer + President
Gretchen Stephenson
Chief Financial Officer
Recent News
2025-10-07
Company data provided by crunchbase