Coactive AI · 1 day ago
Technical Product Marketing Manager, Media & Entertainment
San Jose, CA
Full-time
Hybrid
Senior Level
$160K/yr - $200K/yr
7+ years expCoactive AI is seeking a Technical Product Marketing Manager who understands AI-powered products and can effectively communicate their value to customers and internal teams. The role involves driving product positioning, go-to-market strategies, and enabling sales and customer success teams to resonate with Media & Entertainment customers.
Artificial Intelligence (AI)Big DataInformation TechnologyMachine Learning
Responsibilities
Leverage your expertise in Media and Entertainment workflows, challenges, and buying motivations to create compelling collateral and communications
Engage directly with customers to understand how AI-powered capabilities deliver value for content and advertising-driven use cases
Translate customer insights and market trends into differentiated messaging, positioning, and narratives
Ensure that Coactive is abreast of the latest competitive developments and is well positioned to succeed in a rapidly changing market
Help to drive product positioning, value propositions, and messaging across key personas and use cases
Clearly articulate technical capabilities (AI, multimodal models, data pipelines, content and advertising workflows) in a way that resonates with both technical and business audiences
Create compelling product narratives that connect features to outcomes and ROI
Influence product strategy by providing market-backed insights and feedback to Product Management and Engineering
Lead GTM strategy for new product launches, from alpha and beta to GA. Influence the direction of demand generation campaigns
Partner with Product Management to drive launch readiness, compelling customer narratives, and product collateral
Enable Sales and Customer Success with training, pitch decks, demos, battlecards, FAQs, and technical enablement
Help design and manage beta and early-access programs to build champions and gather actionable feedback
Translate complex AI concepts (computer vision, NLP, multimodal learning) into simple, credible, and differentiated stories
Collaborate with Solutions and Sales Engineering to ensure demos and proof points align with real customer value
Create compelling, high level demos or explainer videos that can drive inbound interest
Qualification
Required
7+ years of experience in Product Marketing, Technical Product Marketing, or a similar role in high-growth or early-stage enterprise software companies
Bachelor's degree, with some technical coursework (computer science, statistics, etc.) or a STEM degree
Proven experience launching and scaling enterprise, data, or AI-powered software products
Strong technical fluency in AI/ML concepts, including computer vision, NLP, and multimodal systems
Experience in media and entertainment, particularly with content operations, adtech, and/or programmatic advertising workflows. This could be from working in media and entertainment directly, or from working in companies that serve media and entertainment companies
Experience working closely with Product and Engineering teams on roadmap alignment and launches
Ability to communicate complex ideas clearly to diverse audiences: technical, commercial, and executive
Deep experience enabling sales teams with effective presentations, demos, explainer videos, whitepapers, etc
Bias for action, comfort with ambiguity, and a customer-first mindset
Preferred
MBA preferred, but not required
Benefits
Equity grants.
100% medical, dental, and vision coverage for you.
Partial coverage for dependents.
Flexible PTO.
Social events including book clubs, happy hours, hiking, board games, and Mario Kart.
A supportive environment where we don’t just build products—we develop people.
Company
Coactive AI
Coactive AI is a machine learning platform that unlocks analytics and insights from unstructured image and video data.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$44MKey Investors
Cherryrock Capital,Emerson CollectiveComcast NBCUniversal LIFT LabsAndreessen Horowitz,Bessemer Venture Partners
2024-05-21Series B· $30M
2023-06-27Grant
2023-03-21Series A· $10.4M
Leadership Team
Cody Coleman
CEO & Co-Founder
William A. Gaviria Rojas
Field CTO & Co-Founder
Recent News
2026-01-20
Fundraise Insider
2026-01-20
Company data provided by crunchbase