Hearst Newspapers · 2 hours ago
Executive Director, Lifecycle Marketing
320 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Director/Executive
$168K/yr - $204K/yrHearst Newspapers is seeking a visionary marketing leader to redefine how a modern media company builds lasting relationships with its audiences. As Executive Director, Lifecycle Marketing, you will shape the strategy behind a significant email ecosystem, focusing on engagement, loyalty, and revenue.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Define and execute a unified email and lifecycle marketing strategy across acquisition, newsletters, and retention to drive engagement, loyalty, and monetization
Partner with Editorial, Marketing, and Business Unit leaders to align lifecycle initiatives with subscription, commerce, advertising, and brand goals
Reimagine the role of newsletters as engines of audience growth, brand affinity, and revenue—from flagship products to new launches
Advance first- and zero-party data strategies in collaboration with Product, Data, and Engineering to power segmentation, personalization, and CRM capabilities
Lead experimentation and expansion into new lifecycle channels, including SMS, to deepen audience relationships
Inspire, mentor, and develop a high-performing team of senior leaders and managers, fostering a culture of innovation, accountability, and excellence
Drive operational rigor and prioritization across a complex, multi-brand portfolio, focusing resources on the highest-impact opportunities
Communicate performance, insights, and recommendations to senior stakeholders, influencing strategy and business direction
Qualification
Required
A strategic, hands-on leader who can translate vision into execution across large-scale marketing programs
Deep expertise in email, CRM, or lifecycle marketing, with a strong understanding of acquisition, engagement, and retention strategies
Fluency in marketing technology ecosystems, including ESPs, CRM platforms, and personalization frameworks
A customer-obsessed mindset that blends editorial intuition with data-driven decision-making
Proven experience leading, mentoring, and scaling high-performing teams in complex organizations
Strong cross-functional collaborator with the ability to influence at all levels of the business
Preferred
Experience in media, subscription, or commerce-driven environments preferred
Benefits
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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