Swoon · 2 hours ago
Senior Marketing Automation Manager - 96897
Radnor, PA
Full-time
Hybrid
Senior Level, Lead/Staff
$120K/yr - $140K/yr
8+ years expSwoon is working with a leading U.S. supplier of industrial, medical and specialty gases, and safety products to add a Senior Marketing Manager to their team. The role involves mentoring a team of marketers, creating marketing briefs for campaign execution, and defining key performance indicators to report on marketing effectiveness.
ConsultingHuman ResourcesInformation TechnologyLegalStaffing Agency
Responsibilities
Work directly within the marketing automation platform and mentor a team of marketers
Create marketing briefs that outline campaign details for effective execution of marketing campaigns that deliver customer-focused objectives
Define and monitor key performance indicators (KPIs) and collaborate with analytics and other teams to report on the value and return on investment (ROI)
Develop and implement list growth strategies
Email and marketing automation
Qualification
Required
8+ years of experience in marketing automation
4+ years of management experience
Email marketing experience
Experience with marketing automation platforms ie. Salesforce Marketing Cloud, Marketo, HubSpot, etc
HTML, JavaScript, or SQL experience
Preferred
B2B experience is nice to have
Company
Swoon
In 2010, Swoon launched an agile, client-focused team that is not only savvy in our core industries but elbow-deep, every day, getting to know the strongest talent in the technology and professional fields.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Baker
Co-Founder and Leadership Advisor
Alyssa Holtz
Client Partner
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