Hyve Group · 23 hours ago
Demand Generation Manager - Event Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expHyve Group is the organiser of the world’s fastest-growing and most forward-thinking B2B events. The Demand Generation Manager will lead the global email marketing strategy and execution, partnering with cross-functional teams to deliver impactful communications that nurture audiences from awareness to adoption.
Data ManagementEvent ManagementEventsFreelanceMarketing
Responsibilities
Developing and managing a comprehensive global email strategy that aligns with business and revenue goals
Overseeing communications for the full campaign lifecycle — planning, briefing, creative development, testing, deployment, and reporting
Managing segmentation, targeting, and journey mapping to support the full marketing funnel
Partnering with the Marketing Automation Manager to coordinate campaign execution and ensure efficient workflows
Establishing performance benchmarks and optimizing for open rate, CTR, and conversion improvements
Collaborating closely with Marketing, Content, and Design teams to develop compelling creative assets for email and nurture campaigns
Guiding the Copywriter in developing content that aligns with campaign objectives, brand tone, and audience insights
Partnering with Marketing and Sales Enablement to ensure consistent messaging and positioning across communications
Leading brainstorming sessions for new email approaches, creative testing, and storytelling innovations
Overseeing production schedules and ensuring creative deliverables are completed on time and on brand
Partnering with the Marketing team to align email communications with event promotions, digital campaigns, and thought leadership initiatives
Working with the Content team to repurpose key materials (e.g., webinars, guides, case studies) into nurture content
Collaborating with Sales teams to align messaging around customer lifecycle touchpoints, re-engagement, and adoption campaigns
Serving as a liaison between creative, operations, and data teams to ensure alignment from ideation to execution
Partnering closely with the Marketing Automation Manager to audit, design, and enhance automated customer journeys
Analyzing engagement and funnel performance data to identify drop-offs and opportunities to reduce 'speed to adoption.'
Proposing new automation sequences and nurture programs to improve lead progression and conversion
Working with the Automation and Data teams to improve trigger logic, personalization, and content relevance at scale
Continuously testing, learning, and iterating on email cadence, messaging, and personalization strategies to enhance customer experience
Defining and maintaining campaign KPIs and regularly sharing insights with stakeholders
Collaborating with the Marketing Analyst to report on performance trends, conversions, and ROI
Presenting campaign findings and recommendations for optimization to leadership
Ensuring adherence to compliance standards (CAN-SPAM, GDPR) and deliverability best practices
Qualification
Required
5–7 years of experience in email marketing, CRM, or lifecycle marketing
Strong background in managing creative processes and collaborating cross-functionally
Advanced knowledge of email automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud)
Data-driven mindset with demonstrated success improving campaign engagement and conversion rates
Excellent project management, leadership, and communication skills
Preferred
Experience with HTML email templates, deliverability, and testing tools a plus
Benefits
This position will be eligible for a competitive bonus structure
Full medical, dental, and vision package to fit your needs
Retirement plan with company match (401K)
Competitive vacation policy
Hybrid work
Company
Hyve Group
Hyve Group is an organizer of international trade exhibitions and conferences, focused on connecting global businesses through events.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-03-27IPO
Leadership Team
Mark Shashoua
Chief Executive
Zia Wigder
Global President, Connected Commerce
Recent News
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