FULLBEAUTY Brands · 3 hours ago
ASSISTANT DIGITAL MARKETING SPECIALIST
FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer, offering a curated collection of products. The Assistant Digital Marketing Specialist supports marketing initiatives for the Dia Style Subscription business, working closely with leadership and external agencies to execute campaigns and manage performance reporting.
ApparelFashionLifestyleWearables
Responsibilities
Support the execution of subscription marketing campaigns across owned channels (email, SMS, push notifications) and select paid media channels (SEM, paid social) under the direction of senior team members
Assist with building, quality-checking, and launching email and SMS campaigns, following established templates, processes, and approval workflows
Partner with the Director of Brand Marketing and broader marketing team to support lifecycle initiatives, including customer acquisition, onboarding, engagement, and retention programs
Coordinate with internal teams and external agencies to support campaign timelines, creative asset delivery, approvals, and launches
Provide support for creative execution by making simple updates to marketing assets (e.g., email modules, mockups, or promotional materials) using existing guidelines and tools
Manage campaign details such as project timelines, briefs, trafficking inputs, and documentation to ensure accurate and timely execution
Assist in tracking and reporting on campaign performance, customer behavior, and channel results, helping to compile insights and learn optimization best practices
Prepare regular performance reports for email, SMS, paid media, and test initiatives using established reporting tools and templates
Maintain promotional calendars, agency trackers, and creative documentation to support team alignment and organization
Monitor competitor subscription offerings and marketing tactics to help inform testing ideas and learning opportunities
Qualification
Required
Bachelor's degree required
1–2 years of experience or internship experience in digital marketing, CRM, lifecycle marketing, or a related field (subscription or DTC experience a plus)
Strong attention to detail, organization, and written and verbal communication skills
Basic experience supporting or assisting with email and/or SMS marketing campaigns
Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment
Willingness to learn new tools, platforms, and marketing channels with guidance and support
Familiarity with marketing analytics or reporting tools (e.g., Google Analytics, ESPs, or CRM platforms) is a plus
Proficiency in Microsoft Office or Google Workspace tools
Exposure to paid media platforms (e.g., Meta Ads Manager) and/or simple design tools such as Canva is a plus
Collaborative, proactive mindset with a desire to grow and develop marketing skills
Benefits
Competitive Health Benefits (Medical, Dental & Vision)
Employer HSA Contribution
401K Match
Employee Assistance Program
Hybrid Work Schedule (Corporate)
Business Casual Attire
Wellness Initiatives
30% Associate Merchandise Discount Across our Family of Brands
Employee Discount on Travel, Cell Phone Plans and More
Generous Paid Time Off Program
Promote From Within Culture
Life Insurance Benefits
Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
Company
FULLBEAUTY Brands
Fullbeauty Brands is a plus-size women and men fashion/clothing company that owns various brands.
H1B Sponsorship
FULLBEAUTY Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (5)
2023 (8)
2022 (11)
2021 (4)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
unknown2015-08-18Acquired
Recent News
Retail Dive
2025-12-13
2025-12-12
Company data provided by crunchbase