Schroeder & Tremayne, Inc. · 8 hours ago
Director Brand Strategy
Greater St. Louis
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expSchroeder & Tremayne, Inc. is a family-owned consumer products company that creates innovative solutions to everyday dilemmas. The Director of Brand Strategy and Product Development is responsible for managing brand identity, leading a team to innovate and create products, and ensuring all customer touchpoints align with the company's values while driving business growth.
Home ServicesHousekeeping ServiceInnovation ManagementPet
Hiring Manager
Carolyn Swarm
Responsibilities
Responsible for managing a compelling brand story for a line of existing products
Lead development of specific products and/or product lines and marketing strategies, positioning, messaging, go-to-market initiatives and management of marketing campaigns to raise awareness of and generate demand for products and services
Successfully engage with members of various teams (Digital Creative, Digital Commerce, Social Media Sales, Operations, etc.) to develop and execute against set schedules for various marketing efforts including product launches, product promotions, and influencer campaigns
Responsible for all communication and messaging to remain consistent across all platforms and customer touchpoints
Champion various development processes such as but not limited to: market research, competitive landscape analysis, viability assessments, and intellectual property searches
Stay abreast of emerging trends, platforms and technologies to keep S&T at the forefront of digital innovation
Develop and maintain budget responsibilities
10% travel (domestic and international)
Qualification
Required
BS/BA in Marketing, Business, or equivalent field
Minimum 5 years of professional experience in product development, marketing, or brand management; with at least 2 years of managing or working on a social-commerce marketing team
Costing experience and the ability to negotiate costs with vendors and suppliers
Experience with marketing channels including Meta, Google, Affiliate
Well versed in analytic, attribution and measurement to measure impact of marketing in a social-commerce business
Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively
Solid financial and business acumen and ability to handle numerous projects simultaneously
Ability to show up with an entrepreneurial spirit, roll-up-your-sleeves attitude, and have a flexible mindset to achieve business objectives
Involvement with or interest/appreciation for the categories of products you will be working with on the Aura/S&T brands
The details matter to us! Because every day is different, you must be detailed-oriented and have strong organizational skills
Benefits
401(K) with employer match
Medical
Vision
Dental
Life
LTD
FSA
Paid time off
Company
Schroeder & Tremayne, Inc.
You've been there before. You see an interesting way to make a routine in your life easier and decide to try it out.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Wilcutt
CFO & Principal
Company data provided by crunchbase