Chase · 6 hours ago
Channel Strategy & Optimization (CSO) - Innovation Lead -Performance Marketing-Vice President
450 W 33rd St, New York, NY, 10001, US
Full-time
Onsite
Mid, Senior Level
$133K/yr - $190K/yr
6+ years expChase is a leading financial services firm dedicated to helping customers achieve their financial goals. The Channel Strategy & Optimization Innovation Lead will drive innovation and growth within the Performance Marketing team by leveraging data and technology to implement cutting-edge strategies and enhance customer experiences.
BankingFinancial Services
Responsibilities
Lead the innovation agenda for performance marketing by identifying, evaluating, and championing new opportunities, technologies, and approaches
Design, launch, and manage strategic pilots and test-and-learn programs across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email)
Collaborate with marketing teams to design and execute optimization initiatives that address critical business questions and unlock new growth opportunities
Build compelling business cases for new investments, clearly articulating the potential impact on channel performance and overall marketing ROI
Oversee the analysis of experimental data, delivering actionable insights and recommendations to enhance customer acquisition and engagement strategies
Present findings and strategic recommendations to senior leadership and key stakeholders to influence marketing decisions
Monitor industry trends, competitor activities, evolving consumer behaviors, and emerging technologies to inform strategy and maintain a competitive edge
Foster a culture of innovation, agility, and continuous improvement within the team
Mentor and develop junior team members, promoting professional growth and knowledge sharing
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
6+ years of marketing or equivalent experience, with demonstrated expertise in digital marketing, marketing innovation, data analysis, and strategic planning
Exceptional executive-level written and verbal communication skills, with a proven ability to convey complex ideas to diverse audiences and inspire cross-functional teams
Advanced analytical skills and proficiency with data analysis tools and platforms (e.g., Adobe, Analytics, Tableau, SQL) with the ability to structure and solve complex problems
Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment
High level of intellectual curiosity, with the ability to quickly develop expertise in new areas
Preferred
MBA or advanced degree preferred
Financial services industry experience
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
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