Merck · 9 hours ago
Associate Director, US HCC Strategy Lead – HIV Alliance
North Wales, PA
Full-time
Hybrid
Lead/Staff, Director/Executive
$142K/yr - $224K/yr
5+ years expMerck is committed to the global fight against HIV, emphasizing scientific innovation and partnership. The Associate Director, Healthcare Consumer Strategy will focus on integrating the voice of people living with HIV into commercial efforts for an investigational treatment, collaborating with various teams to maximize commercial value and ensure compliance with healthcare regulations.
BiotechnologyHealth CareMedicalPharmaceutical
No H1B
Responsibilities
Develop compelling PLWH centric narratives and insight driven omnichannel engagement plans that authentically reflect the lived experiences of people living with HIV and inform all downstream HCC initiatives
Define and lead the unbranded and branded HCC strategy - including DTC campaigns, HCC resources, and integrated media plans - to engage PLWH with culturally relevant behavior shaping experiences that drive informed treatment consideration, appropriate switching, adherence, and long-term retention
Design and implement awareness, activation, and retention strategies that address unmet needs across the PLWH journey and strengthen overall brand performance
Oversee the HCC AOR to ensure strategic alignment, creative excellence, operational efficiency, and cross-functional collaboration that meets business goals
Build and maintain strong relationships with patient advocacy groups, ensuring their perspectives inform content, creative direction, and activation priorities
Collaborate closely with internal stakeholders and alliance partners (including cross-functional teams) to ensure unified planning, seamless execution, and consistent representation of HCC strategy
Manage budgets and resource allocation - optimizing investment choices and ensuring efficient high-impact deployment of internal and external resources
Ensure all commercial activities are executed in full compliance with all relevant healthcare laws, regulations, and company policies by partnering with Legal and Compliance
Qualification
Required
Bachelor's degree (BA/BS)
Minimum of 5 years of experience within the pharmaceutical, biotech, or healthcare industry
A minimum of 3 years of experience in a consumer or patient (HCC/DTC) marketing role
Demonstrated ability to translate complex clinical information into simple, compelling, patient-relevant messaging
Proven experience developing and executing omnichannel marketing campaigns, with strong capabilities in digital and social media strategy
Excellent communication and presentation skills, with the ability to influence and build consensus across a wide range of stakeholders
Adaptability
Alliance Marketing
Business Strategies
Communication
Cross-Functional Collaboration
Customer Insights
Marketing
Market Research
Market Segmentation
Partnership Development
Product Launches
Strategic Planning
Strategic Thinking
Preferred
MBA or other advanced degree
HIV therapeutic area or other chronic/infectious diseases
Product launch
Alliance or co-promotion partnership experience is highly valued
Proven ability to build trust and navigate sensitive health topics with cultural competence within patient communities
Strong business acumen and experience managing marketing budgets and agency partners
Excellent communicator, fostering trust and consensus among diverse cultures and disciplines
Strong judgment and critical thinking skills with the ability to lead without direct authority
Highly collaborative, and able to navigate fast-paced, matrix environment
Benefits
Medical
Dental
Vision healthcare
Other insurance benefits (for employee and family)
Retirement benefits, including 401(k)
Paid holidays
Vacation
Compassionate and sick days
Company
Merck
Merck is a biopharmaceutical company that offers medicines and vaccines for various diseases.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.59MKey Investors
Private Capital AdvisorsGavi, the Vaccine Alliance
2018-11-25Post Ipo Equity· $0.59M
2016-01-21Series Unknown· $5M
1980-12-19IPO
Leadership Team
Betty Larson
Executive Vice President and Chief Human Resources Officer
Dean Li
Executive Vice President and President, Merck Research Laboratories
Recent News
2026-01-24
The Motley Fool
2026-01-24
2026-01-23
Company data provided by crunchbase