Marcus Performing Arts Center · 19 hours ago
Vice President, Marketing & Communications
Milwaukee, WI
Full-time
Hybrid
Director/Executive
10+ years expMarcus Performing Arts Center is seeking a Vice President of Marketing who is a strategic, creative, data-driven leader. This role involves directing marketing, sales, and audience engagement initiatives while setting strategy and enhancing guest insights through data and research to drive earned revenue and brand visibility.
E-Commerce
Responsibilities
Develop integrated marketing strategies and processes to support the full range of MPAC’s programs and initiatives. This includes Broadway tours, MPAC Presents series, concerts, speakers, immersive experiences, outdoor festivals, special events, education programs, and community events
Drive digital use and innovation in marketing across all digital channels
Guide the strategic use of data analytics, consumer research, reporting, and CRM capabilities to generate audience insights that drive enhanced segmentation and tailored communications, measure campaign effectiveness, and support long-term audience development and retention
Oversee staff who work with touring show press agents, producers, and national marketing teams to ensure an effective working relationship
Forge a synergistic partnership with all departments, harmonizing marketing, creative, community relations, communications, sales, sponsorship, business development, and guest services endeavors
Provide leadership in the creation of visual assets that dynamically tell the story of MPAC’s programming, programs, and membership /fundraising campaigns
Oversee departmental budgets and cost-effective allocation of resources aligned with performance and strategic priorities
Achieve financial goals by establishing objectives, developing budgets, controlling cost, and maximizing use of assets. Ensure continual analysis to measure and improve. Oversee all expenditures of the annual marketing/communications and sales budget
Lead the process of development and/or publication of press releases, media holding statements, Q&A preparation and external presentations, as applicable
Create and implement fully integrated marketing plans to ensure ticket sales meet established budgetary goals
Establish and maintain relationships with relevant external partners, media and organizations
Manages all show budgets including allocating funds, tracking spends and delivering timely reports, settlements and required back up
Direct the implementation of an integrated marketing strategy and sales plan to support subscription, single ticket, and group sales goals through traditional tactics as well as in contemporary channels of digital media, and direct response
Leads PR efforts to build brand with artists, industry representatives, media and community to generate significant earned media coverage
Manage the crisis communications process to ensure a streamlined response to necessary stakeholders in an efficient and timely manner
Oversees the operation of a website, email marketing program and all social media marketing efforts
Manages and supports marketing relationships with resident partners
Qualification
Required
At least 10 years of senior-level marketing experience, preferably in the performing arts or live entertainment sector
Proven expertise in building a marketing and/or communications team that has its eye on the future and is responsive to its constituencies and the marketplace
Strong experience in CRM platforms, pricing, segmentation, and analytics
An entrepreneurial and creative thinker and doer with strong verbal and written communications skills and exceptional attention to detail that is driven to identify target audiences and devise campaigns that engage, inform and motivate
Proven track record in driving revenue and meeting or exceeding budget goals
Background in consumer research, survey design, and focus group facilitation
Demonstrated ability to lead and contribute to creative concept development and brand storytelling
Excellent strategic thinking, communication, and project management skills
Passion for the arts, entertainment, and education as essential elements of a vibrant, healthy community
Thrives in a fast-paced, dynamic environment with shifting priorities and multiple concurrent projects
Preferred
Familiarity with Broadway touring and national promotional practices is a plus
Company
Marcus Performing Arts Center
A mission-based non-profit organization located in downtown Milwaukee, the Marcus Performing Arts Center (MPAC) brings high-quality arts and cultural programming to Southeastern Wisconsin.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Northwestern Mutual
2023-05-23Grant
Leadership Team
Kevin Giglinto
President and CEO
Recent News
Newsroom | Northwestern Mutual
2023-06-07
2023-06-07
Business Journals
2023-06-06
Company data provided by crunchbase