Transparent Partners · 3 hours ago
Business Development & Marketing Strategy Director
Chicago, Illinois
Full-time
Onsite
Lead/Staff, Director/Executive
$160K/yr - $180K/yr
5+ years expTransparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. They are seeking a Business Development & Marketing Strategist to drive lead generation, strategic prospecting, and business growth, engaging with senior marketing executives and executing innovative marketing-driven strategies.
AdvertisingMarketing
Responsibilities
Identify and engage high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics
Research companies, build strategic prospect lists, and leverage insights to prioritize outreach and lead qualification
Work closely with marketing to develop account-based marketing (ABM) and demand generation strategies that drive high-quality leads
Represent Transparent Partners at industry events (~25% travel), fostering relationships and driving lead generation efforts
Develop and test new engagement methods that capture attention and differentiate our firm from competitors
Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups
Stay super organized, balancing multiple priorities across sales, marketing, and business development
Stay ahead of trends in media, adtech, martech, AI, and sales enablement to inform and enhance outreach strategies
Qualification
Required
5-10 years of experience in sales & business development, with a focus on lead generation, marketing, and technology-driven solutions
Strong understanding of media, adtech, martech, AI, and data-driven marketing
Experience with cold outreach, lead generation, and high-touch executive engagement
Ability to develop and execute account-based marketing (ABM) and demand generation strategies
Strong networking and relationship-building skills with executive presence
Highly organized, able to multi-task and manage competing priorities
Willingness to travel (~25%) to industry events and conferences
Preferred
Chicago-based or willing to relocate
Company
Transparent Partners
Transparent Partners specializes in improving customer experiences through the perspective of business.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Aaron Fetters
Chief Executive Officer
Darren Rankine
Chief Technology Officer (CTO) of Agentic Marketing Solutions.
Recent News
2025-03-26
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