Digital Marketing Analyst jobs in United States
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Nexstar Media Group, Inc. · 10 hours ago

Digital Marketing Analyst

Nexstar Media Group, Inc. is seeking a motivated and experienced Digital Marketing Analyst to plan, launch, optimize, and report on customers’ digital campaigns. The role involves collaborating with account executives to create marketing programs, launching campaigns, optimizing them to meet KPIs, and providing monthly reporting.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Work with AE’s to plan and build custom Digital marketing programs for their local and regional customers
Organize and launch campaigns through Nexstar’s digital platforms and trusted partners
Optimize live campaigns to meet each customer’s KPI goals
Provide monthly campaign reporting for each customer
Participate in high-level, client-facing meetings as a “digital expert”
Communicate across internal departments and customers
Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns
Establish, maintain, and grow meaningful relationships with internal teams and client teams
Proven ability to work in a fast-paced and deadline-oriented business

Qualification

Digital marketing experienceDSP campaign optimizationWeb analytics toolsAttribution marketingDigital reportingEffective communicationOrganizational skillsTeam collaboration

Required

1+ years of digital marketing experience is preferred
Experience in launching and optimizing DSP campaigns. (ex. Amazon DSP, The Trade Desk, Vibe, Google, YouTube, etc.)
Experience in compiling monthly Digital reporting
Preferred experience in attribution marketing focused on measuring KPI (ex. Leads, Sales, Conversions, Engagements, etc.)
Significant knowledge of the digital marketing product/ services offerings and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication
Ability to interact with high-level decision makers
Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail

Company

Nexstar Media Group, Inc.

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Nexstar Media Group, Inc.

Funding

Current Stage
Public Company
Total Funding
$2.5M
2017-09-06Post Ipo Equity· $2.5M
2003-12-05IPO

Leadership Team

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Bill Sammon
SVP
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Jerry Walsh
Senior Vice President, Local Content Development
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Company data provided by crunchbase