Paysafe · 7 hours ago
Director, AI-Driven & Customer Engagement Marketing
Jacksonville, FL
Full-time
Hybrid
Mid, Senior Level
7+ years expPaysafe is a leading payments platform focused on enabling seamless transactions for businesses and consumers. The Director of AI-Driven & Customer Engagement Marketing will oversee the Marketing Customer Engagement team, driving customer engagement and retention through AI-powered strategies and collaboration across various teams.
Financial ServicesFinTechMobile PaymentsRisk Management
Responsibilities
Set the strategic direction for global Customer Engagement, ensuring alignment with Paysafe’s commercial and marketing objectives
Act as a senior leader within the Marketing Centre of Excellence, influencing enterprise-wide strategies and representing engagement priorities at the executive level
Own the engagement and AI innovation roadmap, driving transformation across consumer and B2B brands
Serve as the primary business leader for engagement initiatives, ensuring cross-functional alignment and accountability
Champion AI adoption across engagement programs, introducing advanced personalization, predictive analytics, dynamic content generation, and automated journey orchestration
Lead the integration of AI technologies into marketing automation frameworks, ensuring scalability and measurable impact
Drive continuous innovation, evaluating emerging AI tools and best practices to maintain Paysafe’s leadership in marketing technology
Collaborate at an executive level with MarTech, Product, Analytics, Creative, and Marketing leadership to embed AI-driven engagement strategies into broader initiatives
Partner with senior stakeholders to ensure engagement programs deliver measurable business outcomes and customer value
Oversee global multi-channel campaigns (email, push, SMS), leveraging AI-driven segmentation and predictive modeling to maximize engagement, retention, and ROI
Define KPIs and success metrics, using AI-powered analytics to provide actionable insights and strategic recommendations to senior leadership
Ensure adherence to regulatory, data privacy, and brand standards, while implementing ethical AI practices across all engagement activities
Build and lead a high-performing global team, mentoring senior managers and fostering a culture of innovation, accountability, and excellence
Develop future leaders, ensuring succession planning and capability building within the engagement function
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education)
5+ years of Salesforce Data360 (Previously Data Cloud) experience from strategy to implementation and measurement
7+ years of experience in customer engagement, lifecycle marketing, or marketing automation, ideally within a global, multi‑brand organization
3+ years of proven leadership experience, including setting strategy and driving execution for engagement or lifecycle marketing teams
Proven experience utilizing AI technology for marketing automation
Hands‑on expertise with enterprise engagement platforms such as Salesforce Marketing Cloud/Pardot, Oracle Responsys, or similar
Demonstrated success implementing AI‑driven engagement initiatives, including predictive lead scoring, personalization, automated content, and journey optimization
Deep understanding of data structures, segmentation, scoring models, and multi‑channel lifecycle strategies across email, push, and SMS
Strong analytical skills, with experience interpreting complex behavioral and engagement data to generate actionable insights
Excellent stakeholder management and influencing skills, with the ability to align senior leadership and cross‑functional teams
Experience managing global campaigns across multiple markets and diverse customer segments
Exceptional project management capabilities, able to lead multiple initiatives while maintaining quality and timeliness
Proactive, innovative leader with a passion for AI‑powered personalization and data‑driven marketing excellence
Benefits
Make your day work for you with our flexible working hours.
You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
Enjoy social events
Start your day with a free breakfast, fresh fruit and snacks.
Take a breather in our dedicated wellbeing room.
Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
Give back to the community with four paid charity days.
Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.
Company
Paysafe
Paysafe is a global payments provider offering a range of payments solutions for businesses and consumers.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2B2021-03-31Post Ipo Equity· $2B
2017-08-04Post Ipo Equity
2015-12-23IPO
Leadership Team
Bruce Lowthers
Chief Executive Officer
Christopher W. Russell
Former CEO, now Non Executive Director and Senior Advisor to Managment of Skrill USA, Inc.
Recent News
2026-01-20
2026-01-20
Company data provided by crunchbase