Chasepro Talent · 13 hours ago
Search Engine Optimization/Generative Engine Optimization Manager
United States
Contract
Remote
Senior Level
$85/hr - $85/hr
7+ years expChasepro Talent is seeking a forward-thinking SEO strategist to lead the evolution of their organic discovery strategy, bridging traditional SEO and Generative Engine Optimization (GEO). The role involves managing SEO/GEO efforts, ensuring compliance while driving AI-ready content strategies, and collaborating with external partners and internal teams.
Outsourcing/Offshoring
Responsibilities
Advanced SEO & GEO Strategy
Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data
Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture
Technical Excellence: Oversee technical SEO health across Genentech’s portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs
AI Workstreams & Innovation
AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis
AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers
Cross-Functional Leadership & MLR Navigation
Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance
Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact
Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team
Qualification
Required
7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
Demonstrated understanding of how LLMs impact search
Deep proficiency in Schema.org, Knowledge Graph architecture
Familiarity with SEO tools like Google Search Console, SEMRush, etc
Experience navigating MLR/PRC review cycles
Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders
Preferred
Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus
Company
Chasepro Talent
Chasepro Talent - your strategic partner in delivering tailored outsourcing solutions that streamline operations and drive business growth.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase