Duarte, Inc. · 1 day ago
Contract Senior Content Strategist (Freelance)
Duarte, Inc. is seeking a Contract Senior Content Strategist to enhance their strategic content creation efforts. This role involves producing SEO/AEO-informed content across various platforms while collaborating closely with the marketing team to ensure high-quality and impactful storytelling aligned with the company's brand voice.
Professional Training & Coaching
Responsibilities
Become deeply fluent in Duarte’s IP (DataStory, Resonate, Slide:ology, Captivate, Adaptive Listening, etc.) to produce content that preserves nuance, accuracy, and conceptual integrity
Write pillar pages, hub/spoke blog posts, product landing pages, guides, scripts, and nurture content aligned to SEO/AEO strategy
Conduct SME interviews (VP, product owners, coaches, designers) to extract insights and turn them into compelling narrative content
Build content based on target keywords, SERP intent, competitive analysis, and audience research
Follow Duarte’s SEO/AEO editorial standards—no keyword stuffing, no AI-generated filler, no shortcuts that compromise clarity or craft
Optimize content for featured snippets, panels, structured data, and position-zero opportunities
Use AI tools (ChatGPT, Claude, Perplexity, etc.) to accelerate research, outlining, or repurposing—never to replace the human craft of writing
Maintain impeccable editorial quality, originality, and thought leadership
Convert long-form assets into short-form content (email, social, ad copy, nurture sequences)
Identify opportunities to strengthen hub/spoke ecosystems, fill content gaps, and accelerate ranking
Deliver content that meets Duarte’s brand voice, intellectual standard, and clarity benchmarks
Collaborate closely with the VP of Communication & Marketing and the Content Strategist on angles, structure, and narrative direction
Accept feedback with ease and iterate quickly
Qualification
Required
5–10+ years of B2B writing experience in consulting, professional services, tech, or education/training
Proven track record producing SEO-driven pillar pages and hub/spoke systems
Experience writing high-quality product landing pages and conversion-focused content
Strong communicator with a low-ego, high-craft mindset
Able to accept feedback and iterate without friction
Highly organized, efficient, and reliable with deadlines
Preferred
Experience scripting or writing for YouTube or video strongly preferred