Pikes Peak Library District · 1 day ago
SOCIAL MEDIA & PR MANAGER - LIBRARY 21C
Colorado Springs, CO
Full-time
Hybrid
Mid, Senior Level
$26.09/hr - $32.87/hr
4+ years expPikes Peak Library District is dedicated to enhancing community awareness and engagement with library services. The Social Media & PR Manager will manage social media, public relations, and marketing efforts to promote the library's mission and programs, while also serving as a spokesperson and media contact.
EdTechEducationProfessional Services
No H1B
Responsibilities
Coordinates Districtwide social media strategies, to include reels and posts that promote the Library’s mission and its programs; write email marketing newsletters and press releases; provide content to the website, text messages, and other online channels
Serves as a promotional spokesperson and day-to-day media contact for the Library District; coordinates promotional media opportunities, cultivate relationships, maintain lists, and prepare employees for promotional interviews
Handles writing, editing, and posting content, including social media content, press releases, email newsletters, web pages, news articles, Districtwide publications, and other assigned communications and content
Supports development and execution of PR and marketing strategies for select, smaller-scale Library programs and initiatives, including promotion plans, content creation, and earned media
Assists with development and execution of marketing strategies and plans for premier Library programs and initiatives, along with Districtwide promotional campaigns, public events, and other related activities
Monitors and tracks metrics and key performance indicators like news coverage and social media engagement; provide monthly data and highlights
Supports development and execution of District’s brand and reputation management, as well as issues and crisis communications management, including communication for closures and delays
Serves as a backup for other marketing team members when needed
Serves as a lead member of the proofing team, reviewing all content before it is made public, while maintaining sole responsibility for some content
Works on a flexible schedule when needed; occasional early mornings, evenings, and weekend hours may be necessary for closures and delays, events, and other Library-related activities
Appears on local and state media to represent PPLD as needed
Qualification
Required
Requires a minimum of four years of professional experience in public relations, and/or marketing, including social media management (for example, Facebook, Instagram, X, Nextdoor, Threads, TikTok, etc.) with a proven track record of serving as an organizational spokesperson and executing PR, social media, and other marketing activities with success
Requires a bachelor's degree in communications, marketing, journalism, or related field, which can be substituted by a minimum of six years of relevant professional experience
Must have access to reliable transportation for frequent local travel
Thorough knowledge of PPLD's policies and procedures, with ability to follow them and communicate them to internal and external stakeholders
Ability to act as an ambassador of PPLD by promoting its mission to the public; maintain courteous, positive image of the Library District
Ability to act as a spokesperson for PPLD by promoting its mission to the public via the media
Understand Library services and departmental guidelines, standards, and priorities
Skilled in social media trends and strategy
Ability to track social media statistics and adapt strategy accordingly
Expert knowledge in using Hoot Suite, Meta Business Suite, and other social media platforms
Adept knowledge of best practices for public relations and marketing, along with brand and reputation management
Thorough understanding of PPLD's Brand Guide to maintain brand standards across different forms of communication when writing or editing content
Exhibits sound judgment and professional demeanor in all situations; thinks and acts appropriately under pressure
Known for superb customer service and collaboration; exhibits excellent oral, written, and interpersonal communication skills with the ability to cultivate and maintain effective relationships
Demonstrates strong project and time management skills with a results-driven mindset
Ability to be a responsive, adaptable, and supportive team player who values working in diverse environments with people of various backgrounds, perspectives, and cultures with an ability to cultivate and maintain effective relationships
Exhibits proficiency in using AP style writing, along with application software and other platforms like Microsoft 365, SharePoint, Word, Excel, specialized software, media monitoring, website, and social media management (including basic HTML), email marketing, project management, and standard office equipment
Has regular on-time attendance
Demonstrates excellent oral, written, and interpersonal communication skills
Ability to maintain effective relationships with the public, vendors, media, coworkers, and employees at all levels. Exercise professionalism and good judgement in interpersonal interactions
Preferred
Bilingual ability in Spanish and English is preferred in serving a diverse community
Experience working with public information in a library or nonprofit setting is preferred
Benefits
Full benefits
Company
Pikes Peak Library District
Pikes Peak Library District offers library, online resources, mobile library and other services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Heather Laslie, SHRM-SCP
Chief Operating Officer
Gary Syling
Chief Facilities Management Officer
Recent News
2025-09-12
Company data provided by crunchbase