Intrinsic Manufacturing & Processing · 6 hours ago
Marketing Director
Jackson, MI
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expIntrinsic Manufacturing & Processing is a Michigan-based cannabis operator focused on Cultivation, Manufacturing and Processing. They are seeking a results-driven Director of Marketing to lead brand strategy, product launches, and customer retention initiatives in a highly regulated landscape.
Consumer Goods
Responsibilities
Product Launches: Develop and lead comprehensive marketing plans for new varieties, hardware, and packaging
Market Growth: Execute data-driven strategies to support expansion objectives using customer segmentation and A/B testing
Competitive Analysis: Maintain a deep understanding of market trends, competitor tactics, and internal sales data to refine positioning
Lifecycle Marketing: Design and manage loyalty programs and retention strategies to increase customer lifetime value
Omnichannel Strategy: Oversee all digital platforms, ensuring brand consistency and high engagement
Influencer & Ambassador Programs: Manage the strategy and ROI of social influencer partnerships and brand ambassador programs
Performance Tracking: Measure and report on the effectiveness and ROI of all digital and social media campaigns
Public Relations: Lead the company’s PR strategy and provide direct marketing support to the CEO
Events & Promotions: Plan and implement online and in-store promotional activities and consumer-facing events
Tactical Execution: Prioritize and manage workflow for specific product varieties and promotional packages
Qualification
Required
5+ years of marketing leadership experience
Professional experience in Consumer-Packaged Goods (CPG) is required
Experience in Cannabis, Alcohol, or Tobacco is highly preferred
Bachelor's degree in marketing, Business, or related field (MBA preferred)
Advanced familiarity with project management and workflow platforms (Asana, BrandFolder, Microsoft Teams)
Demonstrated knowledge of cannabis compliance, advertising restrictions, and customer privacy regulations
Preferred
Experience in Cannabis, Alcohol, or Tobacco is highly preferred
MBA preferred
Company
Intrinsic Manufacturing & Processing
Intrinsic is a Michigan-based cannabis operator focused on Cultivation, Manufacturing and Processing.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase