Raptive · 1 day ago
Director, Publisher Development (Mid-Market)
United States
Full-time
Remote
Lead/Staff, Director/Executive
$140K/yr - $165K/yr
5+ years expRaptive is a new kind of media company built for creators, and they are seeking a Director of Publisher Development to lead their expansion into the Mid-Market sector. This role focuses on acquiring independent media companies and boutique publishers, managing a full-cycle sales process, and evangelizing Raptive’s services to potential partners.
AdvertisingBrand MarketingDigital MediaSales
Responsibilities
Target & Acquire Mid-Market Publishers: Focus your efforts on acquiring media companies and independent publishers with 10–50 employees, positioning Raptive as the essential partner for their next stage of growth
Full-Cycle Sales Management: Develop and manage an end-to-end sales pipeline, from prospecting and qualification to deal negotiation and execution. You will be responsible for consistently meeting or exceeding new business revenue targets
Consultative Solution Selling: Conduct deep discovery to uncover the unique pain points of mid-sized media businesses. Translate Raptive’s suite of services—from ad management to audience growth and SEO tools—into compelling sales narratives that address their specific business models
Strategic Evangelism: Evangelize Raptive as the best-in-class ad management service for premium independent publishers. Represent the company at industry events, thought leadership forums, and conferences to engage prospective partners
Data-Driven Forecasting: Use Sales Intelligence and CRM tools (Salesforce, SalesLoft) to accurately track deal activities, forecast KPIs, and maintain a healthy pipeline
Cross-Functional Collaboration: Partner with Marketing to develop collateral that supports new business growth and work with Onboarding and Strategy teams to ensure a seamless transition for new partners
Qualification
Required
5–8 years of experience in AdTech or SaaS sales, ideally working with publishers or sell-side technology
Experience selling to small-to-mid-sized businesses (SMBs/Mid-Market)
Extensive knowledge of the digital advertising ecosystem, programmatic media buying/selling, and the challenges facing independent media companies today
A demonstrated track record of consistently meeting and exceeding new business and revenue targets
Exceptional communication and presentation skills, with the ability to synthesize complex value propositions into clear, persuasive narratives for diverse stakeholders
Proficiency with lead gen and intelligence tools (e.g., SalesLoft, SimilarWeb, Ads.txt Finder, ZoomInfo) to research prospects and inform outreach strategy
Company
Raptive
Raptive turns innovators create long-lasting businesses and worldwide brands.
201-500 employees
H1B Sponsorship
Raptive has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (6)
2023 (4)
2022 (9)
2021 (2)
2020 (4)
Funding
Current Stage
Growth StageLeadership Team
Tom Critchlow
EVP Audience Growth
Recent News
2025-10-30
2025-10-21
Company data provided by crunchbase