ETA hand2mind · 1 day ago
Marketing Manager, Creator and Affiliate
Educational Insights, Torrance, CA, US
Full-time
Hybrid
Mid Level
$115K/yr - $125K/yr
3+ years expETA hand2mind is on a mission to bring learning to life through innovative toys and games. They are seeking a Creator & Affiliate Marketing Manager to develop and manage partnerships that enhance brand visibility and drive growth through social media and affiliate channels.
E-LearningEdTechEducationPublishing
Responsibilities
Build and scale a diverse roster of creators, influencers, and affiliates aligned with brand values and audience segments
Develop partnership strategies for both earned and paid campaigns that empower creators to deliver authentic, entertaining content across priority platforms
Create clear campaign briefs that balance brand objectives with creative freedom; manage timelines, approvals, and delivery for creator and affiliate initiatives
Define how Educational Insights shows up in daily social conversations
Partner cross‑functionally with Retail and Digital Marketing to synchronize creator and affiliate efforts with product launches, seasonal priorities, and in‑store moments
Analyze creator content and audience engagement to surface product and packaging insights and emerging trends
Track and report performance and optimize with data‑driven tests
Stay current on platform shifts, cultural trends, and social commerce features to keep strategies fresh and competitive; recommend pilots on new channels or formats
Qualification
Required
3–5 years in influencer/creator marketing, affiliate marketing, or social commerce
Platform fluency across TikTok, Instagram, YouTube, Facebook, plus familiarity with TikTok Shop, Amazon Creator Connect, YouTube Live
Proven ability to source, vet, negotiate, and manage creator partnerships at scale (earned + paid)
Excellent relationship‑building, communication, and brief‑writing skills; ability to balance creativity with business outcomes
Comfortable collaborating cross-functionally with Retail, Brand, Social, Paid Media, and Product teams
Passion for social entertainment, culture, and community, with a bias for testing and iteration
Benefits
Profit sharing bonus potential
401k matching
A variety of other benefits
Company
ETA hand2mind
ETA hand2mind support teachers, inspire students, engage parents, and champion learning by doing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bill Chiasson
Senior Vice President, Corporate Partnerships
Recent News
2025-11-04
2025-06-21
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2025-06-21
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