BrandsMart USA · 22 hours ago
Retail Media & Strategic Partnerships Manager
Miami, FL
Full-time
Onsite
Senior Level
5+ years expBrandsMart USA is a leading Appliance and Consumer Electronics Retailer in the Southeast, dedicated to offering top brands at the lowest prices. The Retail Media & Strategic Partnerships Manager is responsible for maximizing vendor-funded co-op contributions and monetizing BrandsMart’s owned media ecosystem across digital and in-store channels, focusing on both existing vendor funding growth and new business development.
Consumer ElectronicsConsumer GoodsFurnitureRetail
Responsibilities
Own and grow annual vendor co-op marketing contributions through proactive planning, upsell, and negotiation
Partner with Merchandising to align funding opportunities to category priorities, promotions, and seasonal moments
Develop scalable co-op programs across email, web, paid media, direct mail, social, and in-store placements
Lead funding negotiations, added-value opportunities, and sponsorship extensions tied to performance
Ensure compliance with vendor funding guidelines and proof-of-performance requirements
Deliver post-campaign reporting that clearly demonstrates ROI and supports future investment growth
Monetize BrandsMart-owned media inventory, including:
Website placements
Email sponsorships
Social
In-store signage
Prospect, pitch, and close new advertising partners in non-competing categories
Build and manage a pipeline of external advertisers and sponsorship partners
Develop media packages, rate cards, and sponsorship tiers aligned to audience reach and in-store traffic
Collaborate with Creative, Media, and Operations teams to ensure high-quality execution of sold programs
Maintain a balance between monetization, customer experience, and brand integrity
Own revenue targets tied to co-op funding and retail media sales
Track KPIs including revenue, sell-through rate, renewal rate, and advertiser retention
Build long-term relationships with vendors, advertisers, and local business partners
Identify new monetization opportunities across digital, email, and in-store environments
Qualification
Required
5+ years of experience in marketing sales, media sales, partnerships, or trade marketing
Proven ability to negotiate, close, and grow revenue-generating partnerships
Strong understanding of retail media, co-op advertising, or sponsorship-based marketing
Comfortable selling to both brand vendors and external local or regional advertisers
Strong organizational skills with the ability to manage multiple deals and timelines
Data-driven mindset with experience using performance reporting to drive renewals
Excellent communication and relationship-building skills
Benefits
Employee assistance program
Employee purchase program with exclusive discounts
Physical and financial well-being programs
401(k) plan with contribution matching
Paid time off, including vacation days, sick days, and holidays
Life and disability insurance
Medical, dental and vision insurance
Pay on Demand
Company
BrandsMart USA
BrandsMart USA is a retailer that offers appliances, furniture, and consumer electronics.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2022-02-23Acquired
Leadership Team
Vincent Visco
CIO / Sr. Vice President
Recent News
2025-08-25
Android Authority
2024-11-07
Company data provided by crunchbase