Analyst, Pricing & Yield jobs in United States
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Hearst Newspapers · 15 hours ago

Analyst, Pricing & Yield

Hearst Newspapers is a global media company that publishes a portfolio of more than 30 iconic brands. As an Analyst, Pricing & Yield, you will analyze advertising sales data to deliver insights that inform pricing and revenue strategy, collaborating with various teams to enhance outcomes.

AdvertisingJournalismMarketingNewsSocial Media

Responsibilities

Analyze advertising sales data and systems to deliver insights that inform pricing, yield, and revenue strategy
Partner with the Director, Pricing & Yield to build scalable processes and datasets that support smarter deal-making
Develop inventory forecasts across the product portfolio, identifying opportunities and potential risks
Create and distribute regular reporting that delivers a holistic view of inventory performance and monetization metrics
Collaborate with Marketing, Account Management, Campaign Management, and Finance teams to align pricing, planning, and post-sale delivery insights
Track post-sale delivery escalations and surface optimization opportunities to mitigate risk and improve outcomes
Maintain deep familiarity with core data sources, including Salesforce (CRM), AdPoint (OMS), ad server data (GAM), and related platforms

Qualification

Advertising yield managementDigital advertising ecosystemsData analysisExcel proficiencySalesforce proficiencyReporting platformsCuriosityMedia planningDigital advertising campaignsBachelor's degreeWritten communicationVerbal communicationCollaborationAdaptability

Required

Experience in advertising yield management, pricing, or analytics, ideally within a digital media or publishing environment
Strong understanding of digital advertising ecosystems, including web analytics, audience strategies, and automated buying channels
Demonstrated ability to build reports, analyze trends, and translate data into clear, actionable insights
High level of proficiency in Excel, Salesforce, and reporting or analytics platforms
Strong written and verbal communication skills, with the ability to explain complex concepts to varied audiences
Collaborative, adaptable, and curious mindset with the ability to 'see past the numbers'

Preferred

Experience building media plans or managing digital advertising campaigns is a plus
Bachelor's degree in Business, Economics, Mathematics, or equivalent practical experience preferred

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match

Company

Hearst Newspapers

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Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.

Funding

Current Stage
Late Stage

Leadership Team

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Carson S.
HR Business Partner
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Laura Wilson
Director Major Account Partnerships
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Company data provided by crunchbase