Associate, Global Marketing & Digital Wealth Americas Marketing Team, Email Marketing Specialist, CAN & LATAM jobs in United States
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BlackRock · 14 hours ago

Associate, Global Marketing & Digital Wealth Americas Marketing Team, Email Marketing Specialist, CAN & LATAM

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid Level
date4+ years exp

BlackRock is a leading global investment management firm dedicated to helping people achieve financial well-being. The Email Marketing Specialist will oversee email marketing strategies for Canada and Latin America, focusing on developing campaigns that drive engagement and enhance client experiences.

Asset ManagementCrowdfundingFinancial ServicesFinTechReal Estate Investment

Responsibilities

Email campaign management: Develop, implement & scale email marketing strategies aligned with business goals and target audience that drives engagement
Audience segmentation & data management: Manage mailcodes, email segments and target lists based on client type and their preferences
Marketing Automation: Design and manage automated email workflows like welcome campaigns, nurture tracks, drip campaigns, re-engagement campaigns, acquisition funnel etc
Measurement & reporting: Monitor, analyze and report on email performance metrics that align with business objectives regularly
Testing, optimization & personalization: Conduct A/B tests and personalization tactics to improve campaign effectiveness. Use data to inform future marketing strategies
Center of Excellence (CoE): Be the CoE for the region and establish best practices for local marketing and sales teams. Act as a consultant and guide partners on email strategies, insights and share recommendations
Drive operational excellence: Create and maintain detailed documentation of email marketing processes, segmentation criteria and testing protocols. Develop SOPs for recurring tasks
Cross functional collaboration: Close collaboration with email marketing operations team, Eloqua platform owners and data team to identify ways to stay updated with email trends and platform updates to further improve email marketing for the region, streamline data flow and operations

Qualification

Email marketing strategiesMarketing automation platformsAudience segmentationHTMLCRM platformsData visualization toolsProject managementCommunication skillsAttention to detail

Required

Bachelor's degree required
4+ years of experience in email marketing or related role
Proficiency in marketing automation platforms such as Eloqua, Eloqua Engage, and Stensul
Strong knowledge of email best practices, segmentation strategies & database management
Experience with HTML, CRM platforms or data visualization tools (like Tableau, PowerBI) is a plus

Benefits

Annual discretionary bonus
Healthcare
Leave benefits
Retirement benefits
Strong retirement plan
Tuition reimbursement
Comprehensive healthcare
Support for working parents
Flexible Time Off (FTO)

Company

BlackRock

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BlackRock is an investment company that offers its services to institutions, intermediaries, foundations, and individual investors.
dateFounded in 1988
location
New York, New York, USA
people-size10001+ employees
web-link
http://www.blackrock.com

Funding

Current Stage
Public Company
Total Funding
$6.59B
Key Investors
Ariel Yehezkel
2025-06-20Post Ipo Equity· $0.02M
2025-03-27Post Ipo Debt· $1.08B
2024-07-17Post Ipo Debt· $2.5B

Leadership Team

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Andrew Leba
Vice President & Legal Counsel
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Mike Strug
Vice President
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Recent News

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Key facts: BlackRock's DYNF ETF gains $14B; launches BUIDL fund on Ethereum
2026-01-25
ETF Express
Global ETF launches from 15th to 22nd January, 2026
2026-01-25
TradingView
Key facts: Larry Fink praises Ethereum; ETFs see $611M outflows; Treasury firms hold 5% of supply
2026-01-25
Company data provided by crunchbase