Coca-Cola Southwest Beverages · 23 hours ago
Route Sales Manager
Odessa, TX
Full-time
Onsite
Mid, Senior Level
3+ years expCoca-Cola Southwest Beverages is seeking a Route Sales Manager responsible for identifying sales opportunities and maximizing profitability within assigned territories. This role involves leading a team of Merchandisers to maintain merchandising standards and implement promotional strategies to drive sales growth.
Food and BeverageManufacturingPackaging Services
Hiring Manager
Jae Horton
Responsibilities
Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory
Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team
Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans
Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections
Lead customers in reaching sales potential on company products by offering creative merchandising ideas
Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers
Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity
Sell-in and implement promotional strategies for the introduction of new brands and packages
Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business
Solve issues that arise during execution and eliminate barriers
Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations
Conduct post promotional analysis measuring the success levels of promotions making any necessary changes
Proactively arrange time and territory to achieve optimum face-to-face selling opportunities
Train, evaluate and develop team of Merchandisers / ORMs
Build Merchandising Team Capabilities for future career advancement
Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams
Main “Point of Contact” responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs
Build relationships with store managers and outlet team members
Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management
Manage labor and OPEX merchandising budgets
Qualification
Required
Bachelor's degree or equivalent experience with a high school diploma required
3+ years' experience in consumer products/direct store delivery sales required
Requires experience managing people/budgets
2+ years supervising sales staff
Strong presence and persuasive presentation skills
Intermediate computer and database application skills
Ability to multitask handling multiple customer accounts
Strong attention to detail and follow-up skills. Excellent planning and organization skills
Ability to operate a manual/powered pallet jack or lift product
Valid driver's license and driving record within MVR policy guidelines
Must have a personal vehicle for use during working hours
Must have current vehicle liability insurance
Preferred
Packaged goods experience preferred; Some beverage experience an asset
Bilingual ability preferred (Spanish)
Company
Coca-Cola Southwest Beverages
Dallas-based Coca-Cola Southwest Beverages (CCSWB), a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Clint Wolf
Human Resources Business Partner
James Green
Human Resources Business Partner
Recent News
2025-04-26
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