Emory Healthcare · 1 day ago
Social Media Strategist
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years expEmory Healthcare is a comprehensive academic health system in Georgia that is committed to providing compassionate care. The Social Media Strategist will lead the strategic direction of Emory Healthcare's organic social media presence, focusing on strategy, scheduling, optimization, and performance analysis to enhance patient engagement and brand connection.
Health CareMedical
Responsibilities
Develop and execute data-driven system-level social media strategy aligned with Emory Healthcare's organizational brand and service line priorities
Collaborate with Content Strategists to integrate service line campaigns, sports partnerships, operating unit highlights
Lead content development with agency partners as needed
Research audience behavior, platform trends, and competitor activity to inform social strategies
Provide strategic briefs to content and creative teams to ensure campaign deliverables support goals
Plan, manage and maintain Emory Healthcare's social media calendar to ensure accurate and timely posting
Oversee campaign rollout across platforms, aligning with broader marketing initiatives and service line priorities
Ensure tracking mechanisms and analytics are integrated for accurate measurement of performance
In partnership with analytics team, develop measurement strategy and provide ongoing monitoring and analysis against social KPIs
Deliver insights and recommendations to optimize social performance in real time
Conduct testing (formats, timing, messaging) to continuously improve outcomes
Partner with content creators, designers, and other marketing team members to ensure alignment between creative execution and strategy
Share campaign results and insights with cross-functional teams and stakeholders
Serve as a trusted advisor on how social media can advance Emory Healthcare's brand and patient engagement
Travel: Less than 10% of the time may be required
Additional Duties as Assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or related field
Experience in lieu of degree will be considered
3 years of experience in social media strategy or digital marketing
Strong knowledge of major social platforms (Meta, LinkedIn, TikTok, X, YouTube, etc.) and analytics tools
Proven success in developing strategies that drive measurable results
Excellent organizational skills with the ability to manage multiple campaigns simultaneously
Strong analytical skills and the ability to translate data into actionable insights
Effective communicator and collaborator with cross-functional teams
Experience with social scheduling and analytics platforms (e.g., Brandwatch, Sprout Social, Hootsuite, Later)
Preferred
Experience managing social media for a large, complex or multi-brand organization
Familiarity with paid social campaign strategy and optimization
Knowledge of healthcare marketing, patient engagement, or regulated industries
Benefits
Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship, development, and leadership programs
Company
Emory Healthcare
Emory Healthcare is the largest healthcare system in the state of Georgia., United States.
10001+ employees
H1B Sponsorship
Emory Healthcare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (68)
2023 (30)
2022 (25)
2021 (12)
2020 (7)
Funding
Current Stage
Late StageLeadership Team
Jennifer Schuck
Chief Executive Officer
Joon S Lee MD
Chief Executive Officer
Recent News
2025-09-01
Company data provided by crunchbase