Lazarus House Ministries · 1 day ago
Manager of Marketing and Communications
Lawrence, MA
Full-time
Onsite
Mid Level
3+ years expLazarus House Ministries is seeking a Manager of Marketing and Communications to lead their marketing and communications efforts. This role involves strategizing to increase awareness and philanthropic support while managing digital and print communications and ensuring consistent messaging across all channels.
Non-profit Organization Management
Responsibilities
Manage the LHM website, including content updates, basic SEO, and coordination with external vendors as needed
Oversee all social media strategy and day-to-day execution across relevant platforms
Create and manage email marketing campaigns (e.g., newsletters, appeals, event promotions, annual report, staff newsletter)
Track and analyze digital performance metrics and adjust strategies accordingly
Create and maintain an organized library of photos, videos, and publications including current and historical MARCOM materials
Stay abreast of local and national MARCOM trends and industry recognition days and events as well as traditional and emerging social media communications opportunities and platforms
Partner with the development team to support fundraising campaigns, donor stewardship, and events
Produce donor-facing materials including appeals, impact reports, case statements, and annual reports
Support grant communications as needed (e.g., narratives, reports, collateral)
Partner with program and other LHM staff in various departments on a regular basis to gain knowledge of program goals, updates and stories to produce and post impactful LHM development, program-related and other organizational communications and messaging
Learn 'the voice' of the Executive Director to appropriately produce and disseminate communications materials from Executive Director’s point of view
Inform and instruct all staff on LHM branding expectations and guidelines
Develop and implement an annual marketing and communications plan that is aligned with LHM’s mission as well as organizational and fundraising goals
Serve as brand steward, ensuring consistent voice and visual identity across all internal and external communications
Collaborate with LHM staff, including the Executive Director and program staff, to identify key messages, stories, and priorities
Update and maintain Marketing and Communications (MARCOM) Guidelines Manual as needed
Develop and project manage all communication marketing materials such as brochures, flyers, presentations, and signage including negotiating and working with outside vendors for any organizational printing needs
Support all AV needs by producing videography, photography, design and/or coordinate with freelance designers, photographers, videographers, or agencies as needed
Ensure timely production and quality control of all materials
Manage and expand media relations, including press releases, media pitches, and interview coordination
Cultivate relationships with local media outlets to enhance LHM’s visibility in the community
Serve as a point of contact for internal and external communications inquiries
Manage and maintain an organized library of organizational photos and videos
Identify opportunities for thought leadership, community visibility, and partnerships
Qualification
Required
Bachelor's degree in marketing, communications, journalism, digital media, or a related field
3-6 years of experience in marketing and communications, preferably at a nonprofit or mission-driven organization
Exceptional writing and editing skills for a wide range of audiences
Ability to manage projects through phases including initiation, planning, execution, monitoring, control and closing is highly desirable
Proficiency with utilizing programs such as Adobe Design Suite (InDesign, Photoshop, Illustrator), Canva, AI programs, as well as Microsoft Office (Word, Excel, PowerPoint, Outlook), Constant Contact, and WordPress in a business environment
Experience producing content and managing social media platforms such as Facebook, Instagram, LinkedIn, Tik Tok, YouTube, and other social networks
Ability to manage multiple projects simultaneously and independently and meet deadlines
Familiarity with SEO, Google Analytics, and online marketing strategies
Experience with video production and content creation for storytelling
Excellent organizational skills with great attention to detail
Ability to work well effectively and efficiently both individually and as well to collaborate in a team-oriented environment
Experience working with volunteers, particularly those on development-related committees and at the board level
Preferred
Verbal and written conversational ability in both English and Spanish is desirable
Company
Lazarus House Ministries
We provide food, clothing, shelter, community resources and advocacy with a non-judgmental heart. https://linktr.ee/lazarushouseministries
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase