Newell Brands · 6 hours ago
Associate Sales Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands. The Associate Sales Manager will be responsible for retail business strategy and channel management for the Coleman brand, ensuring sales and profit targets are met while enhancing brand image and consumer experience.
Consumer Goods
Responsibilities
Achieve sales revenue budget and SGM target in brand-owned store. Well understand consumer needs and behaviors through data analysis and personal observation, ensure best in-store execution, set up reasonable KPIs to store staff, to improve transaction and sales margin
Achieve sales revenue budget and SGM target in distributor brand store in retail channel
Develop qualified brand store coverage base with professional and authorized distributors
Maintain good management with distributors via conducting annal business plan, regular business review, to ensure the commercial target achievement and best in-store execution
Manage brand store execution in align with brand guidance, in terms of store staff’s behavior / assortment & display / pricing & promotion
Have good communication with Landlords for daily store operation, ensure brand store take full advantage of channel resources
Develop store staff’s capability and competencies through training
Work closely with Marketing team in various marketing programs including new product launch, in-store activities, sales incentive program, consumer promotions, livestreams and CRM etc. To have the yearly AP / CF plan with best ROI through review and track
Update local market and competitor information, provide constructive suggestions to headquarters
Work closely with Planning and Supply team to streamline the forecast process
Work with Customer Service team to provide good after-sales service
Qualification
Required
Bachelor's degree required
5+ years of solid experience in well-known premium lifestyle consumer goods / outdoor or sportswear of global brands
Strong Flagship store management, good knowledge and skills in distributor mode management
Sales Management Functional knowledge
Rich experience in managing brand stores, especially flagship brand store performance, store will be 100~200 square meters
Good understanding for social media / livestream to improve store traffic and transactions
Strong motivation and influential ability to achieve commercial target
Sound analytical skills and acute attention to details
Self-starter and able to work independently
Ability and desire to multi-task
Fluent written English
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
Company data provided by crunchbase