Grownsy · 10 hours ago
Senior Public Relations Manager
United States
Full-time
Remote
Senior Level
$8,000/mo - $12,000/mo
5+ years expGrownsy is a company focused on parenting and family products, and they are seeking a Senior Public Relations Manager to develop and execute earned media strategies. The role involves building journalist relationships, managing partnerships with experts and nonprofits, and amplifying brand presence through strategic media coverage.
BabyConsumer GoodsE-CommerceRetail
Hiring Manager
王泽翎
Responsibilities
Develop and execute earned media strategies across parenting, lifestyle, health, and consumer media
Pitch stories, build journalist relationships, and secure consistent, high-quality press coverage
Identify and manage sponsored content opportunities on key platforms (WhatToExpect, theBump, etc.) when paid placement makes strategic sense
Track and report on PR performance, such as coverage quality, reach, share of voice, sentiment,etc. and use insights to continuously improve
Identify and collaborate with experts such as pediatricians, lactation consultants, parenting specialists, health professionals,etc. to build credibility
Develop expert-backed narratives and campaigns that reinforce trust in Grownsy products
Amplify these partnerships through earned media because expert endorsement should generate stories, not just sit on a website
Identify and develop partnerships with nonprofit, charitable, and social impact organizations that align with Grownsy's mission
Build relationships with local parenting communities and third-party organizations to expand Grownsy's presence
Support cause-driven campaigns that reinforce brand purpose and generate earned media coverage
When needed, act as a thoughtful, professional brand ambassador at in-person events, panels, or community gatherings
Qualification
Required
5+ years in Public Relations, Communications, or Media Relations with proven success securing earned media coverage in North America
Experience working with consumer brands that understand culture, ideally in parenting, baby products, lifestyle, health, or DTC
Experience building partnerships with experts, institutions, or nonprofits, not just pitching journalists
Excellent written and verbal communication skills. Ability to craft a compelling pitch and represent a brand professionally
Organized, proactive, and able to manage multiple partnerships and projects simultaneously
Passionate about parenting, family, or consumer brands that make everyday life better
Company
Grownsy
Grownsy supplies baby care products like bottle washers, nasal aspirators, food makers, gates, and carriers for infant needs.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2026-01-05
2025-12-17
EIN Presswire
2025-11-05
Company data provided by crunchbase