Flex · 3 hours ago
Head of Growth Marketing
United States
Full-time
Remote
Director/Executive
$275K/yr - $450K/yr
6+ years expFlex is building the AI-native private bank for business owners, aiming to revolutionize the financial system for entrepreneurs. They are seeking a strategic and hands-on Head of Growth Marketing to lead customer acquisition efforts and drive a modern growth engine across various channels.
ElectronicsManufacturingProduct Design
Responsibilities
Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
Own paid acquisition across channels, including search, display, paid social, and retargeting
Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration
Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
Define and track growth KPIs across acquisition, activation, and revenue
Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
Drive organic acquisition through technical SEO, structured content, and site optimization
Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
Qualification
Required
6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
2+ years of people management experience, with a track record of building and mentoring high-performing teams
Proven success scaling organizations from $50M $100M $200M + ARR
Demonstrated ability to scale self-serve acquisition, activation, and monetization
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
Excellent copywriting, communication, and storytelling skills
Highly technical and comfortable implementing modern marketing and analytics tools
A collaborative, human-first leader with strong values, empathy, and a bias toward action
Benefits
Generous compensation package determined based on experience, geography, and impact.
Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
Annual team on-sites. From Bogota to Mexico City, the entire Flex team gets together once a year to align and build camaraderie.
Company
Flex
Flex designs, manufactures, and supplies electronics products for the industrial sector.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$200MKey Investors
CienaSilver Lake
2023-11-29Post Ipo Equity
2003-03-03Post Ipo Equity· $200M
1994-03-25IPO
Leadership Team
Revathi Advaithi
Chief Executive Officer
Kevin Krumm
Chief Financial Officer
Recent News
2026-01-12
2026-01-05
Company data provided by crunchbase