PlayOn · 1 month ago
Director, Research and Analytics
New York, NY, US
Full-time
Hybrid
Lead/Staff, Director/Executive
$130K/yr - $150K/yr
4+ years expPlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. They are seeking a highly analytical and strategic Director, Research & Analytics to lead audience research and development strategies for the National Ad Sales division, focusing on developing comprehensive audience analysis reports and influencing audience strategy across the company.
ChildrenManufacturingToys
Responsibilities
Derive impactful audience data and insights to be used for client-facing sales/marketing materials, brand pitches and marketplace engagement
Participate in the development of MaxPreps’ GTM informed by research, analytics, and creative storytelling
Develop and implement ongoing research initiatives that align with PlayOn’s business objectives and market position
Oversee multiple end-to-end research projects to ensure timely completion and delivery against key business objectives
Partner with key stakeholders across PlayOn to influence company’s audience strategy
Partner cross-functionally to develop proactive audience positioning insights that fuel brand partnership opportunities and support multichannel content / editorial initiatives
Provide ongoing management and development of media kit and marketing materials / templates / decks through consistent audience monitoring and incorporation of key insights derived by data platforms within PlayOn’s technology stack
Influence pre- and post-sale workflows tied to the delivery of valuable, competitive marketplace insights for client presentations and campaign reports
Conduct ongoing cross-platform (web, app, social) analyses tied to brand ethos, audience storytelling, and supporting marketing materials
Spearhead thought leadership initiatives that yield white papers that position PlayOn as a leader in the HS sports space
Manage key vendor relationships including Comscore, ListenFirst
Qualification
Required
Bachelor's Degree and 4-6+ years research and/or data-driven client strategy experience
Demonstrated track record of leveraging audience insights derived from Comscore, Google Analytics, ListenFirst and/or similar platforms to build brand positioning narratives
Experience collaborating with teams and/or managing projects with strong performance and results with a passion to collaborate with team members
Ability to thrive in multiple environments and effectively work with others to achieve broader business outcomes
Organized, strategic thinker who's able to take concepts to reality for internal teams, media agencies and brand partners
Strong written and verbal communication skills
Interest in and enthusiasm for high school and broader sports marketplace
Proficient in Microsoft Excel, PowerPoint, Keynote and Pitch.com
Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more
Benefits
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Company
PlayOn
PlayOn creates play spaces and equipment for learning and growth through play for all ages.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase