Our Free Water Store · 3 hours ago
Chief Marketing Officer
United States
Full-time
Remote
Director/Executive
10+ years expOur Free Water Store is a fast-growing crypto and digital asset startup backed by Hillhouse Capital. They are seeking a strategic Chief Marketing Officer (CMO) to lead global marketing, brand, growth, and user acquisition initiatives, while defining the go-to-market strategy and building brand credibility in the crypto and fintech ecosystem.
Health Wellness & Fitness
Responsibilities
Define and execute the company’s global marketing and brand strategy across crypto, fintech, and digital asset markets
Own go-to-market (GTM) strategy for new products, features, and market expansion initiatives
Build and scale performance marketing, user acquisition, retention, and lifecycle marketing
Establish brand positioning, messaging, and thought leadership in Web3, crypto, and financial innovation
Lead content, PR, community, partnerships, and ecosystem growth initiatives
Develop data-driven growth strategies across paid, organic, influencer, affiliate, and partnership channels
Partner with Compliance and Legal to ensure all marketing activities meet regulatory requirements in the U.S. and global markets
Build, lead, and mentor a high-performing global marketing organization
Define marketing KPIs, attribution models, CAC/LTV frameworks, and growth dashboards
Collaborate closely with Product and Engineering to align roadmap with market demand and user feedback
Qualification
Required
10+ years of senior marketing leadership experience in fintech, crypto, Web3, SaaS, or financial services
Proven experience building and scaling global brands and growth engines in high-growth or early-stage environments
Strong understanding of crypto markets, digital assets, DeFi, exchanges, wallets, or blockchain infrastructure
Demonstrated success in performance marketing, GTM strategy, and multi-channel growth
Experience operating in regulated environments and partnering with Compliance/Legal teams
Track record of building and leading high-impact marketing teams
Strong analytical mindset with fluency in growth metrics, funnels, and attribution
Excellent executive communication, stakeholder management, and leadership skills
Preferred
Experience scaling a startup from early stage to Series B+ or later
Background in institutional crypto, prime brokerage, or digital asset platforms
Existing relationships with media, KOLs, influencers, and Web3 communities
Experience building global brand presence across North America, APAC, and Europe
Benefits
Executive-level compensation package with competitive base salary + equity + performance incentives
Opportunity to shape brand and growth strategy from the ground up
High-impact leadership role with direct access to founders and board
Remote-first work environment with global market exposure
Long-term career growth in a high-potential crypto-financial platform
Company
Our Free Water Store
The approximately 900 square-foot store offers glass, BPA free and soon to be stainless steel, all refillable and reusable containers for the World’s Healthiest Water as well as have space for educational classes.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase