mPulse · 8 hours ago
Manager of Digital Marketing & Operations
United States
Full-time
Remote
Senior Level
5+ years expmPulse is a leading Health Experience and Insights company dedicated to solving some of healthcare’s biggest challenges. As the Digital Marketing and Operations Manager, you will shape, execute, and optimize all digital marketing channels while managing a team to drive brand awareness and generate high-quality leads.
AnalyticsHealth CaremHealthMobile
Responsibilities
Manage the digital and operations team, including supervising work quality and deadlines, providing guidance, developing growth opportunities, and recruiting and training new hires onto the team as necessary
Own the strategy and execution of all digital marketing channels, such as website, paid media, email marketing, social media, and SEO
Develop and execute a comprehensive LinkedIn and social media strategy that promotes mPulse’s market positioning, enhances brand visibility, engages target audiences, and drives lead generation
Work closely with team members to ensure alignment and integration of digital marketing efforts with broader marketing and commercial strategies
Develop and implement strategies to attract and convert high-quality leads through targeted digital marketing initiatives that align with the company’s overall goals and objectives
Own the lead lifecycle—from scoring models and routing rules to nurturing architecture and QA—ensuring accurate attribution, timely handoffs to Sales, and operational excellence across all marketing processes
Analyze performance data and conduct growth experiments to optimize marketing tactics and identify the most effective strategies for driving rapid growth, improved conversion rates, and sustainable business growth
Monitor spending and performance against budgeted targets adjust as necessary to optimize financial performance
Stay on top of market research and trends to continuously seek out and implement innovative digital marketing techniques and best practices
Evaluate, implement, and manage marketing technology systems and integrations required to effectively launch and run campaigns
Manage, document, and continuously evaluate marketing end-to-end processes, recommending new technologies, SOPs, and add-on applications to improve and optimize conversion rates and campaign performance
Ensure marketing data is being properly collected, cleansed, and connected with other systems such as Salesforce and other marketing databases
Manage complex marketing and operations projects and provide insights to stakeholders in the business
Enforce data transparency by building and managing consolidated team reporting and dashboards so all stakeholders can make data-based decisions
Provide regular updates and actionable insights to key stakeholders on marketing performance, trends, and areas for improvement
Collaborate with sales, product, and customer success teams to ensure cohesive messaging and effective lead management
Qualification
Required
High level of proficiency in digital marketing tools and platforms, including WordPress, Google Analytics, Google Ads, Facebook Ads Manager, HubSpot (or similar platform), and SEO tools (e.g., SEMrush, Moz)
Strong understanding of SEO, SEM, content marketing, email marketing, social media strategies, and web analytics
Demonstrated ability to analyze data, interpret metrics, and generate actionable insights to drive decision-making and optimize campaign performance
Experience with A/B testing, conversion rate optimization, and performance tracking
Proven creativity in developing engaging content and innovative digital marketing strategies that drive results
Excellent organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines
Proven ability to work collaboratively across teams, including sales, content, and design, to achieve common goals and drive marketing success
Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in Digital Marketing, Operations, or a similar role
Experience working in B2B sales or marketing departments
Ability to travel 5% of the time
Ability to stand and sit for extended period of time
Ability to lift 10 lbs. weight
Preferred
Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus
Company
mPulse
mPulse, a leading Health Experience and Insights company, is transforming consumer experiences to deliver better, more equitable health outcomes.By combining AI-powered analytics, omnichannel outreach, and digital health navigation technology, mPulse creates personalized health journeys and provides advanced insights to facilitate collaboration across the healthcare ecosystem.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$41.95MKey Investors
PSG EquityOptum VenturesSJF Ventures
2022-01-10Series Unknown
2020-08-11Series C· $16M
2018-05-07Series B· $11M
Leadership Team
Lara Stell
Chief Financial Officer
Jared Reitzin
Founder & Board Member
Recent News
Company data provided by crunchbase