GamblingCareers.com · 6 hours ago
Sr. eMarketing Specialist
San Mateo, CA
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $95K/yr
3+ years expFanatics is a global leader in licensed sports merchandise, seeking an experienced Senior eMarketing Specialist to join their digital marketing team. This role focuses on optimizing digital marketing spend and analyzing data to drive measurable business outcomes in the eMarketing sector.
Casino
Responsibilities
Analyze sales and performance data throughout the entire Fanatics business. Ensure that digital marketing spend across paid channels is set up to align with overall KPIs with data-backed insights
Continuously introduce new testing and strategic ideas to ensure we continue to evolve in a frequently changing digital marketing landscape
Ensure existing campaigns have support for product launches and drops to maximize revenue
Collaborate with external and internal partners on new features and advancements within the space
Work closely with the eMarketing product team and other cross functional teams to ensure key features are released and rolled out according to plan, share best practices and continue driving growth
Make spend decisions and budget recommendations, ensuring efficient allocation of resources within the portfolio to maximize returns
Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders
Qualification
Required
Experience with AI solutions & automation within digital marketing (tROAS, automating elements of keyword generation); Commitment to staying updated on industry developments
Strong business reporting skills for data-driven decision-making
High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint)
Strong quantitative skills and experience utilizing scientific analytic methods
Comprehensive knowledge of Paid Search (PPC) or Google Shopping or Meta is required
3-4 years of experience with spend optimization within the digital marketing space
Preferred
SQL familiarity is highly preferred
Bachelor's degree preferred
Knowledge of the Collectibles/Memorabilia industry is preferred
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase