GamblingCareers.com · 3 hours ago
Associate Lifecycle Marketing Manager
New York, NY
Full-time
Onsite
Entry, Mid Level
$78K/yr - $95K/yr
2+ years expFanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. They are seeking an Associate Manager, Lifecycle Marketing to lead the execution and performance of cross-channel campaigns for Fanatics Live, Collect, and Topps in the US.
Casino
Responsibilities
Build and deploy cross-channel lifecycle campaigns using HTML/CSS and dynamic templates
Manage message setup and targeting in platforms like Braze
Perform rigorous QA across devices and channels to ensure flawless execution
Coordinate push and in-app messaging across iOS, Android, and web, resolving rendering and delivery issues
Own workflows across campaign planning, asset management, QA checklists, and compliance monitoring
Support ongoing optimization efforts via A/B tests, timing experiments, and campaign analysis
Collaborate with cross-functional teams on campaign strategy and delivery milestones
Maintain operational systems, including tagging structures, segmentation logic, and campaign logs
Monitor performance post-send and assist with performance recaps to inform future strategy
Contribute to evolving lifecycle marketing SOPs as we scale globally
Qualification
Required
2–4 years in lifecycle or CRM marketing, with hands-on campaign execution experience ideally with Braze
Proficiency in HTML/CSS for building and editing email campaigns
Strong understanding of segmentation, dynamic content, tracking parameters, and compliance regulations (CAN-SPAM, GDPR)
Familiarity with push and in-app messaging best practices
Meticulous attention to detail and high executional standards
Demonstrated ability to work independently and thrive in a fast-paced environment
Preferred
Experience with Airtable/Notion, loyalty messaging, or a personal passion for sports or collectibles
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase