Forvis Mazars US · 22 hours ago
Business Technology Services Marketing Senior Associate
Tysons Corner, VA
Full-time
Hybrid
Mid Level
3+ years expForvis Mazars is seeking a Marketing Senior Associate to support their Business Technology Services (BTS) practice. The role involves developing and executing strategic marketing initiatives, managing integrated campaigns, and advancing thought leadership to drive revenue growth and strengthen the brand.
AccountingConsultingFinancial Services
Responsibilities
Plan and manage integrated, omni-channel marketing campaigns for multiple BTS service lines, including digital, social, and print tactics, in partnership with service line leadership
Own BTS thought leadership strategy and execution, including editorial planning, content creation, SME coordination, and distribution across channels
Ensure content aligns to buyer journeys, target industries, SEO best practices, firm brand standards, and marketplace differentiation in collaboration with National Consulting Marketing and Newsroom teams
Coordinate and execute recurring webinars, including planning, development and promotion, attendee reporting and analysis, results distribution to client service teams, and follow-up execution
Support planning and execution of industry trade shows and conferences, including booth logistics, onsite events, and post-event follow-up
Apply digital marketing best practices across campaigns, with working knowledge of CRM, marketing automation, SEO, paid media (Google and LinkedIn), video, and social platforms
Conduct market and business intelligence research and build target pursuit lists in support of campaign and growth initiatives
Serve as a key liaison between BTS service line leaders and firmwide National Consulting Marketing and internal agency teams to ensure alignment, efficiency, and execution excellence
Apply and uphold the firm's brand standards across all marketing activities and audiences
Qualification
Required
Bachelor's degree in English, Marketing, Communications, Business, or a related fields
3+ years of experience related to Technology Marketing or Product Marketing
Proficient in Microsoft Office Suite
Excellent writing abilities and enthusiasm for crafting content
Must be organized, detail-oriented, and able to manage competing priorities
Experience leveraging AI tools (e.g., ChatGPT, Microsoft Copilot) to enhance content creation, analysis, and marketing efficiency
Company
Forvis Mazars US
Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
T
Tom Watson
Chief Executive Officer
G
Gregory Shoemaker
Chief Technology Officer
Company data provided by crunchbase