Bask and Lather Co · 15 hours ago
Senior Social Media & Content Marketing Manager
Yonkers, NY
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expBask & Lather Co. is a fast-growing, family-founded haircare brand known for its authentic storytelling and engaged audience. The Senior Social Media & Content Marketing Manager will lead the organic social and content strategy, ensuring brand perception and performance across various platforms while mentoring the social team.
Consumer GoodsCosmeticsE-Commerce
Responsibilities
Own the end-to-end organic social and content marketing strategy across all platforms
Define and evolve Bask & Lather’s social content framework. Education, storytelling, culture, community, and conversion
Serve as the steward of brand voice, tone, and point of view across every social touchpoint
Translate business goals, launches, and cultural moments into cohesive content strategies
Anticipate risks and proactively guide messaging, moderation standards, and response strategy
Lead ideation, planning, and execution of social-first campaigns, launches, and key moments
Develop social narratives that resonate culturally while supporting brand and business objectives
Own campaign execution from concept through post-mortem analysis
Optimize content and campaigns in real time based on performance, sentiment, and audience behavior
Set creative direction for short-form video, reels, static, and live content
Direct internal creators and social team members to ensure content meets brand and performance standards
Maintain consistency in visual identity, storytelling quality, and messaging across platforms
Step in on camera or in the field when needed to capture high-impact content
Own community engagement strategy and standards across all platforms
Ensure comments, DMs, and live interactions align with brand values and voice
Monitor sentiment, feedback, and cultural signals to inform content and brand decisions
Build authentic relationships with the audience that drive loyalty and trust
Own organic influencer and creator strategy from sourcing through execution and analysis
Provide creative direction to creators to ensure alignment with brand positioning and campaign goals
Partner with PR, paid media, and brand teams to amplify key narratives and moments
Own organic social KPIs, reporting, and performance analysis
Translate insights into clear strategic and creative recommendations
Conduct competitive and cultural analysis to continuously refine strategy
Confidently present performance, insights, and rationale to leadership
Lead, mentor, and set standards for the social team
Establish playbooks, guidelines, workflows, and best practices
Ensure consistency, discipline, and excellence as the brand scales
Qualification
Required
5+ years of social media and content marketing experience for consumer, beauty, lifestyle, or cultural brands
Demonstrated success leading organic social strategy with measurable impact
Strong portfolio showing campaign-level thinking, storytelling, and creative direction
Strong creative point of view beyond trends
Proven ability to develop brand narratives and campaign storytelling
Excellent copy instincts and visual judgment
Comfortable directing content and appearing on camera when needed
Proficiency with tools such as CapCut, Canva, Adobe Photoshop, or similar
Strategic, proactive, and accountable
Confident owning outcomes and setting standards
Data-informed but creatively driven
Strong collaborator who elevates team performance in a fast-paced environment
Hustle. Resourceful, proactive, and willing to think outside the box
Ownership. A positive, solutions-first mindset when facing obstacles and the ability to adapt quickly
A Social Culture Champion. Genuine enthusiasm for culture, what's trending, what's next, and how to keep the brand relevant by being part of the conversation
Cool Under Pressure. Calm, influential, and emotionally intelligent in fast-moving situations
Collaborative Style. Comfortable working in a high-growth, fast-paced environment, able to lead teams and work within them through constant change
Preferred
Experience working closely with founders or senior leadership preferred
Company
Bask and Lather Co
Bask & Lather Co. is a unique direct to consumer haircare brand on a mission to help women around the world grow and keep hair they love.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Phontayne Walker
Administrative Assistant to the CEO
Company data provided by crunchbase