GamblingCareers.com · 16 hours ago
Director, Product Management - Personalization & Monetization
San Mateo, CA
Full-time
Hybrid
Director/Executive
$220K/yr - $275K/yr
10+ years expFanatics Commerce is a leader in licensed sports merchandise, seeking a strategic Director to lead the Personalization & Monetization platforms. This role involves defining the platform roadmap, collaborating with Data Science and Digital Insights teams, and leading product managers to enhance user experiences through data-driven strategies.
Casino
Responsibilities
Own the long-term strategy and roadmap for the Personalization & Monetization Intelligence Platforms—including user identity resolution, customer profiling, recommendation systems, propensity models, offer/promo decisioning, and pricing signals
Define and prioritize high-impact use cases in close partnership with Data Science, Engineering, CRM, Pricing, and Marketing stakeholders
Translate business and fan needs into scalable platform capabilities, APIs, and decision engines that can power real-time personalization across multiple surfaces (CRM, onsite, email, push, etc.)
Drive end-to-end delivery of platform products with strong attention to performance, latency, and reliability
Ensure compliance with data privacy and consent standards globally
Work hand-in-hand with Site Experience teams to embed intelligence into customer touchpoints like homepage, search, PDP, and cart
Partner with Engineering Leads to scope platform scalability across Fanatics' 900+ sites and 100M+ fanbase
Champion a culture of experimentation, measurement, and data-driven iteration
Build, manage, and mentor a team of Product Managers across Personalization and Monetization tracks
Drive a clear performance management and career growth plan aligned with Fanatics' Bold Leadership Principles
Qualification
Required
10+ years of Product Management experience, including 5+ years in Personalization, Recommendation Systems, or Marketing Tech, ideally within a commerce or digital media platform
Proven experience in leading PM teams, setting org-wide product vision, and aligning stakeholders across technical and non-technical functions
Strong grasp of modern personalization architecture: identity graphs, CDPs, segmentation, multi-touch attribution, and journey orchestration
Deep fluency with data science workflows and trade-offs—from model experimentation to production deployment
Demonstrated ability to work with Customer Data Platforms (CDPs) to build and activate user profiles for real-time and batch personalization use cases
Experience balancing short-term revenue impact with long-term platform and data infrastructure investment
Outstanding communication and storytelling skills, with an ability to influence at all levels of the organization
Preferred
Experience with eCommerce ecosystems, merchandising systems, dynamic pricing tools, or experimentation frameworks
MBA or relevant graduate degree is a plus
Familiarity with tools such as Adobe Experience Platform, Segment, Amplitude, or in-house equivalents
Background in computer science, business administration, or similar
Comfort discussing technical concepts and trade-offs with engineers and non-technical stakeholders alike
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase