Hasbro · 6 hours ago
Brand Manager
Boston, MA
Full-time
Onsite
Mid, Senior Level
$105K/yr - $157K/yr
5+ years expHasbro is a company dedicated to entertaining and connecting generations through storytelling and play. They are seeking a strategic Brand Manager to lead global brand and product strategy, focusing on U.S. market execution and cross-functional collaboration to drive long-term growth and relevance.
Card and Board GamesConsumerGamingToys
Responsibilities
Lead the development and evolution of global brand, franchise, and product strategies to drive long-term growth and relevance
Own product portfolio and line planning across categories and platforms, from early concept through launch
Use consumer, category, cultural, and competitive insights to identify whitespace opportunities and inform innovation pipelines
Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to guide ideas from concept to execution
Shape go-to-market direction by aligning product intent, positioning, and storytelling across regions
Lead U.S. market execution in partnership with Sales and Commercial teams, including line planning, forecasting, sell-in readiness, and portfolio optimization by customer and channel
Translate global strategies into strong U.S. assortments that drive profitable growth and win at retail
Monitor POS, shipment, and market performance to inform in-year adjustments and future planning
Serve as a clear voice of the market, elevating consumer needs, channel dynamics, and emerging trends to global teams
Guide strategic partnerships and platform expansion opportunities, ensuring brand integrity and long-term value creation
Own internal systems, tools, and processes to ensure accuracy, alignment, and strong execution
Deliver clear, compelling storytelling through decks, frameworks, and presentations that align and influence stakeholders
Qualification
Required
5+ years of experience in brand, product, franchise, or commercial strategy within consumer products, entertainment, or a related field
Bachelor's degree in Marketing, Business, Strategy, or a related discipline; MBA preferred
Strong product and portfolio strategy mindset, with experience guiding products from insight to in-market execution
Deep curiosity and a growth mindset—you ask smart questions, challenge assumptions, and actively seek better ways of working
Comfort working with data, insights, and financials—able to translate complexity into clear strategic direction
Comfort experimenting with and applying AI-powered tools to enhance analysis, forecasting, productivity, and strategic problem-solving
Strong commercial acumen, including experience with forecasting, line planning, pricing, or sales collaboration
Proven ability to influence cross-functional teams and lead through clarity rather than hierarchy
Excellent communication and storytelling skills, including the ability to present complex ideas in a compelling way
Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment
Proficiency in Microsoft PowerPoint and Excel
Preferred
MBA preferred
Bonus: experience with licensing, partnerships, or multi-platform brand ecosystems
Benefits
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More!
Company
Hasbro
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
5001-10000 employees
H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-05-08Post Ipo Debt· $500M
2010-12-21IPO
Leadership Team
Barry Dorf
Vice President of Interactive Global Licensing and Business Development
Dan Shull
Chief Digital Information Officer
Recent News
Polygon.com - News
2026-01-25
2026-01-23
Company data provided by crunchbase