The Beachbody Company · 2 hours ago
Director, Performance Creative Strategy
California, United States
Full-time
Onsite
Director/Executive
$147K/yr - $180K/yr
8+ years expThe Beachbody Company is on a mission to build the Health Esteem Category with their new brand BODi. They are seeking a Director of Performance Creative Strategy to lead creative strategies across growth functions, ensuring alignment with performance data and business priorities while managing creative performance reporting and insights.
FitnessHealth CareWellness
Responsibilities
Lead performance creative strategy across Growth functions including paid media, lifecycle marketing, and e-commerce
Own the creative performance roadmap across key channels including Meta, TikTok, YouTube, CTV, email, and on-site merchandising experiences
Partner closely with Paid Media, CRM, E-commerce, Analytics, and Creative teams to ensure creative strategy is grounded in performance data and business priorities
Translate performance insights into clear creative direction, including messaging frameworks, hooks, formats, sequencing, and offers by channel and funnel stage
Shape and maintain a structured creative testing program, defining hypotheses, test plans, success metrics, and learning agendas
Analyze creative performance to understand impact on conversion rate, CAC, retention, and downstream LTV
Support development and optimization of UGC, influencer, and creator-led creative used across paid and owned channels
Own and drive creative briefing and prioritization across internal teams and external agencies or partners to ensure resources are focused on the highest-impact opportunities
Own creative performance reporting and insights, clearly communicating what is working, what is not, and where to invest next
Stay current on platform changes, creative best practices, and evolving performance trends across media and lifecycle channels
Qualification
Required
Bachelor's degree in relevant field or equivalent experience preferred
8+ years of experience in performance marketing, creative strategy, or growth roles at DTC or subscription-based Shopify brands, preferably in fashion, fitness, entertainment, or consumer subscription businesses
Proven experience driving performance creative strategy in environments where creative directly impacts acquisition, retention, and monetization
Demonstrated experience using data to inform creative strategy and materially improve business outcomes
Strong understanding of how creative performance impacts CVR, CAC, retention, and LTV across channels
Demonstrated ability to use data to diagnose creative performance issues and materially improve conversion rate, CAC, retention, and LTV
Hands-on experience both executing against and evaluating creative performance across Meta, TikTok, YouTube, CTV, email, and e-commerce environments
Experience operating in high-velocity test-and-learn environments with multiple concurrent experiments
Proven ability to partner closely with media, CRM, e-commerce, analytics, and creative production teams
Strong analytical mindset with the ability to connect creative performance to growth metrics
Fluency in performance KPIs including CVR, CPA, CAC, ROAS, retention, cohort performance, and payback
Comfort using performance and creative analytics tools such as Motion, Tableau, Looker, or similar to diagnose performance and guide prioritization
Ability to translate data into clear, actionable creative guidance across formats and channels
Proven ability to work effectively with internal creative teams and external agencies, partners, and creators
Strong understanding of how creative strategy and execution must vary by channel, audience, and funnel stage
Clear, direct communicator comfortable presenting insights and trade-offs to Growth and Creative leadership
Strong prioritization skills and comfort managing trade-offs across channels and timelines
High ownership mindset with a bias toward execution, iteration, and measurable improvement
Benefits
Comprehensive benefits suite
Annual bonus opportunity
Employee stock purchase plan
401k plan with company match
12-week Maternity/Paternity Leave paid at 100%
Employee perks & discounts
Training & career development
Generous PTO
Company
The Beachbody Company
The Beachbody Company provides structured step-by-step home fitness and nutrition programs.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$273.8MKey Investors
LNK Partners
2025-06-10Post Ipo Debt· $35M
2023-12-11Post Ipo Equity· $5.3M
2021-06-28Post Ipo Equity· $225M
Leadership Team
Helene Klein
Executive-Vice President, People
Christopher Shiner
Software Engineering Manager
Recent News
Business Wire
2026-01-09
2026-01-08
2025-11-11
Company data provided by crunchbase