HarperCollins Publishers · 6 hours ago
Senior Digital Marketing Manager, Content Marketing (Hybrid) - Zondervan Books
Nashville, TN
Full-time
Hybrid
Senior Level
5+ years expHarperCollins Publishers is a leading Big Five publisher, and they are seeking a Senior Digital Marketing Manager, Content Marketing for the Zondervan Books team. This role is responsible for planning and executing digital marketing programs, focusing on content strategy and development to drive awareness and interest in their books.
BooksEducationPrintingPublishing
Responsibilities
Apply strong editorial judgment to identify what will resonate with readers and why
Use AI tools to accelerate creative development while maintaining high standards for quality and discernment
Distill long-form content (manuscripts, chapters, essays, interviews) into multiple short-form content angles tailored to different platforms
Publish, test, and refine content across channels to understand audience response and improve performance
Build simple, repeatable workflows that enable content creation to scale efficiently over time
Balance speed and quality while managing multiple content initiatives
Communicate clearly and effectively with authors and internal teams throughout the content development process
Leverage weekly and on-demand performance reporting across advertising, website, email, YouTube, and social platforms to continually refine content strategies
Contribute to the development and implementation of processes that support cross-channel digital advertising campaigns for frontlist and backlist titles
Collaborate closely with internal HCCP teams, as well as author teams, on shared initiatives
Partner with Amazon marketing and other internal stakeholders to use content insights to inform launches, optimize book pages, and support overall sales strategy
Qualification
Required
5+ years of experience in digital marketing or a related role, preferably in DTC, educational/information marketing, or publishing
Demonstrated experience in content strategy and asset development
Strong understanding of platform-specific content performance and algorithms
Experience with PPC advertising platforms, including Meta, Google, Amazon, TikTok, LinkedIn, and Pinterest
Amazon advertising experience is a plus
Experience using AI as a collaborative tool within marketing workflows
Website content management experience (WordPress, Shopify)
Familiarity with social media management tools
Experience with project management software
Proficiency in Microsoft Office, including Excel and PowerPoint
Design and editing experience using Adobe or similar tools
Bachelor's in marketing or related field
Knowledgeable in digital advertising & analytics best practices. Understanding of brand management, and audience development
Analytical and metrics-based decision-making experience
Strong communication skills – both external communication to potential readers, as well as internal communication to facilitate the planning & execution of marketing strategies with core constituents including authors & agents
Ability to translate data and trends into actionable strategies and improved business outcomes
Ability to develop testing methodologies and adjust strategy based on test results
Strong organizational and time management skills
High attention to detail
Proven ability to develop and maintain strong professional relationships and collaborate
Teamwork – this role works with integrated marketing plans and works cross-functionally with various team members throughout the organization
Must be able to work independently under tight deadlines
Preferred
Experience in client-service role
Company
HarperCollins Publishers
HarperCollins Publishers is the second-largest consumer book publisher in the world.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Charlie Redmayne
CEO, HarperCollins UK
L
Lisa Sharkey
SVP, Publisher Harper Influence at HarperCollins
Recent News
2025-11-15
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2025-11-09
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