Macy's · 4 hours ago
Senior Manager, Affiliate Marketing
New York, NY
Full-time
Onsite
Senior Level
5+ years expMacy's is a storied retailer that has been a part of America's heart for over 160 years. They are seeking a Senior Manager for their Affiliate Marketing team to drive their affiliate marketing strategy, optimize partner relationships, and deliver measurable results through data analysis.
Consumer GoodsFashionRetail
Responsibilities
Develop and execute innovative affiliate marketing strategies aligned with Macy's overall business objectives
Manage and optimize relationships with affiliate partners to maximize program performance
Analyze complex data sets to identify trends, opportunities, and actionable insights
Lead performance tracking and reporting, including ROI analysis across affiliate channels
Manage, coach, and work closely with our agency partners and other channel leads
Provide clear direction, feedback, and growth opportunities for team members
Knowledge and experience with cross-channel strategy (SEO/SEM, Display, Influencer etc.) and cross-channel user behavior
Collaborate with cross-functional teams including merchandising, e-commerce, and marketing to ensure cohesive promotional strategies
Monitor competitive landscape and identify new partnership opportunities
Implement testing strategies to continuously improve program performance
Manage affiliate marketing budget and forecast performance
Present performance metrics and strategic recommendations to leadership
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
In addition to the essential duties mentioned above, other duties may be assigned
Qualification
Required
5-7 years Affiliate Marketing experience (CPA, CPL, CPI) across omni channels inclusive of digital and traditional marketing channels
Demonstrated experience managing and mentoring team members to drive performance and professional development
Strong analytical skills with proven ability to translate data into actionable insights
Proficiency with affiliate networks and platforms (Commission Junction, Rakuten, Impact, etc.)
Excellent project management skills with ability to handle multiple priorities
Strong negotiating skills & established relationships with top publishers within the Affiliate eco-system
Experience managing budgets and forecasting performance
Preferred
Experience with managing programs in CJ and Rakuten
Familiarity with influencer marketing strategies
Candidates with a Bachelor's degree or equivalent work experience in a related field are encouraged to apply
Benefits
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications + Public Affairs
Michael Krans
VP, Retail Media
Recent News
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