Charles River Laboratories · 10 hours ago
Sr Manager, Growth and Revenue Digital Marketing (REMOTE)
United States
Full-time
Remote
Senior Level, Lead/Staff
$100K/yr - $140K/yr
10+ years expCharles River Laboratories is a contract research organization that supports the development of new drug therapies. The Sr. Manager, Growth and Revenue Digital Marketing leads the development and execution of data-driven digital programs aimed at converting buyer intent into measurable pipeline and revenue, while collaborating with the Strategic Marketing leadership team.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Develop and own the digital growth strategy across the digital customer experience including paid media, organic search, content syndication, and web to drive qualified demand for products and services
Partner with marketing and commercial leadership to translate revenue targets into channel plans, pipeline goals, and digital demand programs than span multiple businesses/portfolios
Build and optimize full-funnel digital programs aligned to sales cycles including nurture flows, retargeting, and account-based digital activation
Analyze customer behavior, intent signals, 3rd-party audiences, and digital patterns to identify high-value segments and growth opportunities
Oversee web conversion strategy, including UX improvements, landing page optimization, conversion rate optimization, and experimentation
Orchestrate the digital layer of ABM initiatives for priority accounts and key therapeutic areas
Partner with product marketing and content teams to define content gaps, develop digital content packages, and ensure alignment with therapeutic and service-line narratives
Manage agency relationships, ensuring performance accountability and alignment to revenue outcomes
Mentor and develop digital marketing team members; promote a culture of experimentation, data fluency, and growth thinking
Qualification
Required
Bachelor's degree in marketing, digital marketing, business, or documented equivalent experience
10 years of experience building and driving multi-channel B2B digital marketing strategy
Demonstrated experience building and driving digital pipeline and revenue
Knowledge of the pharma, biopharma, biotech, academic, government, and industrial markets for CRO products and services
Strong interpersonal and relationship-building skills; experience in dealing with multiple and diverse internal collaborators and interacting with business and technology partners across all organizational levels
Develop and implement digital strategies that engage current and prospective customers to drive successful business outcomes through multiple digital touchpoints and channels
Collaborate and influence across a complex and dynamic global, regional and corporate digital marketing organization to anticipate, optimize, and evolve digital marketing strategies
Review and communicate digital marketing metrics, making strategic insights and recommendations in collaboration with corporate and divisional analytics teams
Educate and influence non-digital partners on new data sources, digital marketing capabilities and technologies and how to best use them in their go-to-market strategies
Maintain knowledge and skills within emerging digital marketing capabilities ensuring these are shared and adopted across the organization
Able to create and control campaign budgets
Channel expertise within paid and organic social, marketing automation, display advertising, retargeting, pay-per-click advertising, paid and organic search, and third-party database advertising
Experience leveraging AI tools for digital content creation and optimization across channels
Strong critical thinking skills and can visualize metrics to clearly communicate key insights
Strong understanding of how online customer journeys interact with the sales process and an understanding of how leads and opportunities are optimally tracked and measured through a sales pipeline
Strong project management and organizational abilities
Ability to prioritize workload effectively as well as identify and resolve problems by completing tasks with a strong attention to detail
Effective and efficient communication skills to facilitate working in cross-functional teams and with collaborators and agencies to deliver the best results
Proficient to expert skills in the following tools (or comparable tools): Google Analytics, PowerBI, pivot tables, Pardot, Salesforce, LinkedIn Campaign Manager, Google AdManager, Google TagManager, Conductor, Office365
Benefits
Bonus/incentives based on performance
401K
Paid time off
Stock purchase program
Health and wellness coverage
Employee and family wellbeing support programs
Work life balance flexibility
Company
Charles River Laboratories
At Charles River, we are guided by our strong purpose—to create healthier lives—which centers around the patients who rely on the therapeutics we help to develop, the animals in our care, to our planet, and to the passionate and skilled people who are at the heart of our organization and make it all possible.
10001+ employees
H1B Sponsorship
Charles River Laboratories has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (37)
2023 (41)
2022 (41)
2021 (19)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$1.54BKey Investors
The Foundation for Chemistry Research and Initiatives
2024-06-11Grant· $1.3M
2021-03-23Post Ipo Debt· $1B
2019-10-21Post Ipo Debt· $500M
Leadership Team
James C. Foster
Chairman, President & Chief Executive Officer
C
Chuck Moran
Associate Director, Digital Experiences and Marketing Technology
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase