Mfused · 13 hours ago
Digital Marketing Manager
Scottsdale, AZ
Full-time
Onsite
Senior Level
$80K/yr - $105K/yr
5+ years expMfused is a high-growth cannabis manufacturing company focused on measurable marketing outcomes. The Digital Marketing Manager will design, execute, and optimize digital programs across various platforms to drive revenue and influence purchase behavior.
Alternative MedicineCannabisConsumer GoodsQuality Assurance
Responsibilities
Develop and execute digital marketing strategies aligned to commercial goals, launches, promotions, and revenue targets
Ensure digital initiatives generate incremental lift beyond expected baseline sales
Support campaign forecasting and performance planning tied to seasonal demand, product launches, and retail priorities
Translate business objectives into measurable digital programs with clear success metrics
Own performance across all digital platforms, including paid and organic social media, digital advertising, search, display, on-site experiences, email, and emerging digital retail touchpoints
Continuously test, optimize, and scale campaigns based on performance data
Navigate platform restrictions and regulatory constraints common to cannabis marketing while still driving compliant performance
Ensure digital execution amplifies physical touchpoints such as in-store signage, promotions, and field activity through integrated digital strategy
Own the strategy, execution, and optimization of email and lifecycle marketing campaigns designed to drive measurable sales lift
Segment audiences based on demographics, behavior, geography, and purchase patterns to ensure relevance and impact
Design targeted campaigns tied to product launches, promotions, retail activity, and seasonal demand
Test subject lines, creative, timing, and messaging to improve open rates, click-through rates, conversion, and downstream revenue
Own conversion strategy across landing pages, websites, and digital touchpoints
Design and execute A/B tests to improve conversion rates and user flow
Partner with creative and web resources to ensure digital experiences support clarity, trust, and action
Track digital and lifecycle performance using analytics tools, dashboards, and reporting frameworks
Connect digital metrics to business outcomes, not just marketing KPIs
Clearly communicate performance insights and recommendations to marketing leadership, sales, and cross-functional partners
Challenge assumptions and adjust strategy based on what the data shows
Use demographic, behavioral, and performance data to refine targeting and segmentation across all digital channels
Ensure digital strategy reflects how real consumers discover, evaluate, and purchase products
Continuously improve relevance, efficiency, and conversion through smarter audience strategy
Own digital channel budget allocation and efficiency
Continuously optimize spend toward the highest-return opportunities
Identify opportunities to scale winning programs and reduce or eliminate low-return activity
Partner with the Director of Marketing, creative teams, field marketing, and sales to align digital efforts with broader campaigns and launches
Ensure digital execution supports retail initiatives, promotions, and brand priorities
Operate with a strong internal customer service mindset, managing expectations and delivering on commitments
Manage digital initiatives with structure, prioritization, and urgency
Hit deadlines, communicate proactively, and respond quickly to performance changes
Continuously identify opportunities to improve efficiency, scale what works, and stop what does not
Qualification
Required
5+ years of experience in digital or performance marketing
Hands-on experience managing multi-channel digital programs, including paid media, organic social, digital advertising, email, and conversion optimization
Strong analytical skills with the ability to connect digital performance to revenue outcomes
Experience with testing, analytics, and attribution frameworks
Ability to communicate clearly with cross-functional partners and leadership
Preferred
Experience in cannabis, consumer packaged goods, or other regulated industries
Experience navigating advertising and platform constraints
Background in performance marketing, growth marketing, or sales enablement
Experience working in fast-paced, results-driven environments where priorities evolve quickly
Company
Mfused
MFused is an alternative medicine industry that specializes in quality, research, and development for the medical cannabis community.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffery Freeman Jr.
Co-Founder & President of Sales and Marketing
Kenon Thompson
Director Of Strategic Partnerships
Recent News
2025-12-16
2025-08-19
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