Siemens · 12 hours ago
Senior Event Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$114K/yr - $196K/yr
10+ years expSiemens is a global technology company focused on industry, infrastructure, transport, and healthcare. They are seeking a Senior Event Marketing Manager to own the strategy and execution of industry conferences, customer events, and roadshows within the Automation business, delivering high-impact and measurable event programs that drive pipeline, revenue, customer engagement, and brand presence.
Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things
No H1B
Responsibilities
Own the event strategy and portfolio across key industries, aligning investments to GTM priorities, target audiences, and revenue goals
Lead end-to-end planning and execution of conferences, trade shows, user events, and roadshows
Serve as the primary decision-maker for event execution, budgets, timelines, and vendor strategy
Lead cross-functional alignment across Marketing, Sales, Product, Creative, and Operations
Own onsite execution for priority events and drive continuous improvement through post-event analysis
Oversee exhibit properties and vendors, ensuring brand consistency and operational excellence
Own the end-to-end lead capture and engagement data strategy, ensuring all event touchpoints—badge scans, session attendance, demos, meetings, and experiential activations—are captured accurately and tied directly to campaigns
Ensure all interactions are uploaded to the CRM in real time, tagged for proper attribution, and aligned with pipeline and revenue tracking goals
Partner closely with Marketing Operations and Sales to define lead scoring, routing, and campaign alignment, ensuring the highest quality handoff to Sales for follow-up
Translate engagement data into actionable insights that drive revenue, optimize campaign performance, and inform future event strategy and investment decisions
Track, analyze, and report on event-generated pipeline, MQLs, SALs, conversion rates, and overall ROI to ensure events contribute measurably to business outcomes
Continuously optimize processes and tools to improve data quality, sales follow-up effectiveness, and measurable impact on revenue
Qualification
Required
10+ years of experience leading B2B marketing events, ideally in industrial tech, manufacturing, or complex technology environments
10+ years of experience with ownership of large-scale, multi-day events (trade shows, user conferences, executive events) with measurable results
10+ years of experience with a demand-generation mindset, with a track record of translating events into pipeline and revenue outcomes
10+ years of experience managing event budgets ($50K–$300K+) with clear accountability for ROI
10+ years of experience with expertise in event operations, vendor management, and exhibit execution
Ability and willingness to travel ~30%
Must be authorized to work in the United States without the need for sponsorship now or in the future
Preferred
Ability to lead through influence across senior stakeholders and cross-functional teams
Strong communication, judgement, and problem-solving skills
Benefits
Siemens offers a variety of health and wellness benefits to our employees.
Company
Siemens
Siemens empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings and grids.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.01BKey Investors
US Department of Energy
2025-02-20Post Ipo Equity· $1.5B
2024-09-17Grant· $1.5M
2024-09-04Post Ipo Debt· $332.4M
Leadership Team
Cedrik Neike
CEO Digital Industries
Nicola Bates
President and CEO of Siemens Capital
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