Fanatics · 2 hours ago
Sr. eMarketing Specialist
1 Franklin Parkway, San Mateo, CA, 94403, US
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $95K/yr
3+ years expFanatics is a global leader in licensed sports merchandise, revolutionizing the way fans purchase their favorite team gear. The Sr. eMarketing Specialist will focus on optimizing digital marketing spend and analyzing performance data to drive actionable business outcomes within a dynamic digital marketing team.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Analyze sales and performance data throughout the entire Fanatics business. Ensure that digital marketing spend across paid channels is set up to align with overall KPIs with data-backed insights
Continuously introduce new testing and strategic ideas to ensure we continue to evolve in a frequently changing digital marketing landscape
Ensure existing campaigns have support for product launches and drops to maximize revenue
Collaborate with external and internal partners on new features and advancements within the space
Work closely with the eMarketing product team and other cross functional teams to ensure key features are released and rolled out according to plan, share best practices and continue driving growth
Make spend decisions and budget recommendations, ensuring efficient allocation of resources within the portfolio to maximize returns
Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders
Qualification
Required
Experience with AI solutions & automation within digital marketing (tROAS, automating elements of keyword generation); Commitment to staying updated on industry developments
Strong business reporting skills for data-driven decision-making
High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint)
Strong quantitative skills and experience utilizing scientific analytic methods
SQL familiarity is highly preferred
Team player with a proven ability to work cross-functionally with technology product managers and product developers to facilitate product enhancements
Exceedingly detail-oriented and responsible
Able to manage multiple tasks concurrently and work under pressure
Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.)
3-4 years of experience with spend optimization within the digital marketing space
Comprehensive knowledge of Paid Search (PPC) or Google Shopping or Meta is required
Preferred
Bachelor's degree preferred
Keeping up with professional and collegiate sports is a plus
Knowledge of the Collectibles/Memorabilia industry is preferred
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase