Comcast · 10 hours ago
Sr. Manager, Membership Go To Market
Philadelphia, PA
Full-time
Onsite
Senior Level
7+ years expComcast is a Fortune 50 leader in media and technology, driving innovation to create the world's best entertainment and online experiences. The Senior Manager, Membership GTM will lead the marketing strategy and execution for Xfinity Membership, focusing on driving engagement through integrated, multichannel marketing efforts.
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Responsibilities
Serve as the GTM lead for Xfinity Membership, owning marketing strategy and execution across all channels to ensure cohesive messaging, positioning, and activation
Own calendarization of membership campaigns and marketing moments
Develop and lead initiatives to drive Membership awareness and ongoing engagement
Collaborate with product development, sales, marketing, and customer service teams to ensure cohesive and effective go-to-market plans, including impactful marketing/media integration
Track and assess marketing performance across channels, using insights to refine messaging, cadence, and channel mix
Identify opportunities to improve engagement and retention through testandlearn marketing approaches
Partner with finance and analytics teams to support investment decisions and performance measurement
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
7+ years of experience in marketing & sales, or related roles within the telecommunications industry
Proven track record of managing successful customer growth and retention strategies
Strong analytical skills with the ability to interpret market data and make data-driven decisions
Excellent leadership and team management skills
Exceptional communication and interpersonal skills, with the ability to influence and collaborate at all levels of the organization
Strategic thinker with a proactive and innovative approach to problem-solving
Preferred
Bachelor's Degree
7-10 Years of Relevant Work Experience
Benefits
Best-in-class Benefits
An array of options
Expert guidance
Always-on tools
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
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2026-01-24
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2026-01-22
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