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Boot Barn · 1 day ago

Paid Digital Analyst

Irvine, CA

Full-time

Onsite

Mid Level

Boot Barn is a community-focused company that values collaboration and belonging. The Paid Digital Analyst will lead the execution and optimization of paid social media and digital programs to drive customer engagement and revenue growth, working closely with various teams to implement advanced targeting and optimization techniques.

FashionLifestyleRetailWeb Design

Responsibilities

Lead the planning, execution, and optimization of paid social campaigns across platforms (e.g., Meta, TikTok, Google, and emerging channels)

Develop and own the paid social media strategy, aligning with overall brand and performance marketing objectives

Partner with Data Science and Product teams to develop integrated audience segmentation, creative generation, bidding optimization, and campaign automation

Manage day-to-day campaign operations, including budgeting, pacing, flighting, targeting, ad trafficking, and troubleshooting

Analyze performance data to optimize campaigns for ROAS, CPA, CPM, CTR, and engagement, and present actionable insights to leadership

Collaborate with creative and merchandising teams to test and scale ad creative, leveraging AI-driven tools for dynamic content generation where appropriate

Build and maintain testing roadmaps, including A/B tests and multivariate experiments, to continuously improve performance

Partner with Data Science, Ecommerce and Marketing teams to ensure paid social strategies complement site and store engagement initiatives

Create and maintain relationships with Earned and Influencer Media teams to run paid social strategies alongside organic social strategies and content

Monitor competitive activity, platform updates, and emerging trends to keep Boot Barn at the forefront of paid social innovation

Manage agency or partner relationships as needed, ensuring alignment on goals, data sharing, and reporting standards

Demonstrates high level of quality work, attendance and appearance

Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management

Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices

Performs any other duties that may be assigned by management

Qualification

Paid social media strategyCampaign optimizationData analysisAudience segmentationAd traffickingProfessional communicationTeam collaboration

Required